Key Responsibilities

Financial Planning & Analysis

Perform financial forecasting, budgeting, and long-range business planning.

Prepare weekly, monthly, and annual financial reports for management review.

Analyze financial performance against budget, forecast, and prior year results, identifying key drivers and business implications.

Conduct variance analysis and provide actionable recommendations to improve financial performance.

Support management decision-making through financial modeling, scenario analysis, and business case evaluations.

Support ad-hoc analysis and strategic projects requested by management.

Business Performance & P&L Analysis

Analyze and monitor company profitability, revenue, and cost performance across business channels.

Perform detailed P&L analysis by sales channel and online platform, including Shopee, Lazada, TikTok Shop, Brand.com, and other e-commerce marketplaces.

Evaluate platform-level performance by reviewing sales, margin, marketing investments, fulfillment costs, payment fees, and contribution profitability.

Identify key trends, risks, and opportunities to optimize commercial and operational performance across online and offline channels.

Provide insights and recommendations to improve sales productivity, profitability, and return on investment.

Lease & Investment Analysis

Provide financial analysis and investment evaluation to support lease renewal decisions for approximately 250–350 stores annually.

Reporting & Business Partnership

Prepare financial performance reviews and presentation materials for management meetings and business reviews.

Partner closely with Commercial, Marketing, E-Commerce, Operations, and Accounting teams to ensure accurate reporting and actionable financial insights.

Support ad-hoc analysis and strategic projects requested by management.

Process Improvement & Automation

Identify and drive process improvement initiatives to enhance reporting efficiency and data accuracy.

Develop and maintain automated reporting tools, dashboards, and financial models using Excel, Power BI, and other analytics tools.

Increase productivity through automation of reporting, forecasting, and performance tracking processes.

Qualifications

Bachelor's degree in Finance, Accounting, Economics, Business Administration, or related field.

4–7 years of experience in Financial Planning & Analysis (FP&A), Commercial Finance, Business Analysis, or related fields.

Strong analytical and financial modeling skills with the ability to translate data into business insights.

Experience analyzing P&L and business performance across multiple sales channels, including e-commerce platforms, is highly preferred.

Advanced proficiency in Microsoft Excel.

Familiarity with Power BI or other data analytics tools is an advantage.

Strong communication and presentation skills.

Proactive, and able to work effectively in a fast-paced environment.