Experience:

3 years required

Skills:

Project Management, Digital Marketing, Google Analytics, Industry trends, Market Research

Job type:

Full-time

• Develop and execute integrated performance marketing campaigns across digital channels, including paid search, display advertising, social media, and affiliate marketing.
• Analyse campaign performance metrics and KPIs to identify optimisation opportunities and drive continuous improvement in conversion rates and ROI.
• Manage e-commerce platform optimisation, including product listings, site navigation and checkout processes to enhance user experience and sales performance.
• Conduct market research and competitive analysis to inform strategic marketing decisions and identify emerging opportunities within the e-commerce sector.
• Collaborate with cross-functional teams, including creative, content and technical departments to ensure cohesive and effective campaign execution.
• Monitor industry trends and algorithm changes across search engines and social media platforms to maintain campaign relevance and effectiveness.
• Prepare comprehensive reporting and dashboard analytics to communicate campaign results and insights to senior stakeholders.
• Manage marketing budgets and vendor relationships to ensure cost-effective campaign delivery and maximised performance.
• Test new marketing channels, tools and technologies to identify innovative ways to reach target conversion and drive business growth.
• What we're looking for.
• 3-5 years of experience in performance marketing, digital marketing or e-commerce roles within a commercial environment.
• Proven expertise in paid search advertising (Google Ads, TikTok Ads, Shopee Ads, etc.) and proficiency with PPC campaign management.
• Strong understanding of e-commerce platforms, user behaviour and conversion rate optimisation techniques.
• Advanced analytical skills with proficiency in Google Analytics, data dashboards and marketing automation tools.
• Demonstrated ability to interpret complex data sets and translate insights into strategic recommendations.
• Experience managing digital marketing budgets and demonstrable ability to drive positive ROI, ROAS, GMV or others on marketing spend.
• Knowledge of social media advertising platforms (Facebook, Instagram, TikTok, Shopee, Lazada) and their respective best practices.
• Strong project management capabilities with the ability to manage multiple campaigns simultaneously whilst meeting tight deadlines.
• Excellent written and verbal communication skills with the ability to present findings to diverse audiences.
• Familiarity with e-commerce tools, including affiliate marketing, live commerce, and e-commerce advertising, as well as an understanding of relevant KPIs and performance metrics.
• If you are an enthusiastic and results-driven marketing professional looking to make an impact in the e-commerce space, we would love to hear from you. Please submit your CV, a cover letter outlining your relevant experience, and examples of successful campaigns you have led or contributed to. Dplus Intertrade Company Limited is an equal opportunities employer and welcomes applications from all qualified candidates.