Job overview
We are looking for a SEO Specialist who can deliver in a Thai white-collar team. E-commerce, media, or B2B company that needs Google search traffic instead of relying only on paid ads. Grow organic traffic through rankings, content, and technical fixes. Use this page as a ready job description: overview, responsibilities, salary guidance for Thailand, qualifications, and a template you can paste into a free job post.
Job responsibilities for SEO Specialist
As a SEO Specialist, day-to-day work typically includes the items below. Edit the list so it matches your stack, tools, and team size before you publish.
- Run keyword research and map search intent to pages
- Audit and fix on-page and technical SEO issues (site speed, indexing, schema)
- Brief writers or write content optimized for target keywords
- Build and track backlinks from relevant Thai and regional sites
- Report on rankings, organic traffic, and conversions monthly
SEO Specialist salaries in Thailand
- Typical posted band: ฿22,000-40,000
- Use the WorkVenture salary estimator for SEO Specialist bands in Thailand.
- Exact pay depends on seniority, English need, industry, and Bangkok vs upcountry.
SEO Specialist job qualifications
Basic qualifications to consider for a SEO Specialist in Thailand include:
- 1-3 years hands-on SEO experience with real ranking results
- Comfortable in Google Search Console, GA4, and Ahrefs or SEMrush
- Basic understanding of HTML and how sites get crawled and indexed
- Can write or brief clear, structured content
SEO Specialist skills required
Beyond formal qualifications, strong SEO Specialist hires usually bring a mix of tools and working style:
- Experience with international/multi-language SEO
- Basic coding skills for technical fixes
Candidates also care about how you frame the role:
- Name the tools you already use (GSC, Ahrefs, etc.) so candidates know the setup, not just "SEO tools"
- State whether the role also owns content writing or works with a separate content team
What to expect as a SEO Specialist
What the role often feels like in practice (use this to set expectations in interviews):
- Run keyword research and map search intent to pages
- Audit and fix on-page and technical SEO issues (site speed, indexing, schema)
- Brief writers or write content optimized for target keywords
- Build and track backlinks from relevant Thai and regional sites
Job description template
Copy the block below into your ATS or free job post. Replace company name, tools, and location before publishing.
SEO Specialist
About us: E-commerce, media, or B2B company that needs Google search traffic instead of relying only on paid ads.
Responsibilities:
- Run keyword research and map search intent to pages
- Audit and fix on-page and technical SEO issues (site speed, indexing, schema)
- Brief writers or write content optimized for target keywords
- Build and track backlinks from relevant Thai and regional sites
- Report on rankings, organic traffic, and conversions monthly
Requirements:
- 1-3 years hands-on SEO experience with real ranking results
- Comfortable in Google Search Console, GA4, and Ahrefs or SEMrush
- Basic understanding of HTML and how sites get crawled and indexed
- Can write or brief clear, structured content
Nice to have:
- Experience with international/multi-language SEO
- Basic coding skills for technical fixes
Compensation: ฿22,000-40,000
Benefits: Social security, group health (as applicable), annual leave per company policy
Location: Bangkok office / hybrid (edit to match)
How to apply: Apply via this job post or email your CV to [email protected]
Job title: SEO Specialist About us: E-commerce, media, or B2B company that needs Google search traffic instead of relying only on paid ads. Responsibilities: - Run keyword research and map search intent to pages - Audit and fix on-page and technical SEO issues (site speed, indexing, schema) - Brief writers or write content optimized for target keywords - Build and track backlinks from relevant Thai and regional sites - Report on rankings, organic traffic, and conversions monthly Requirements: - 1-3 years hands-on SEO experience with real ranking results - Comfortable in Google Search Console, GA4, and Ahrefs or SEMrush - Basic understanding of HTML and how sites get crawled and indexed - Can write or brief clear, structured content Nice to have: - Experience with international/multi-language SEO - Basic coding skills for technical fixes Compensation: ฿22,000-40,000 Benefits: Social security, group health (as applicable), annual leave per company policy Location: Bangkok office / hybrid (edit to match) How to apply: Apply via this job post or email your CV to [email protected]
Tips for writing this job ad
- Name the tools you already use (GSC, Ahrefs, etc.) so candidates know the setup, not just "SEO tools"
- State whether the role also owns content writing or works with a separate content team
Weak ad: Vague title. Competitive salary. Hardworking.
Strong ad: SEO Specialist. ฿22,000-40,000. E-commerce, media, or B2B company that needs Google search traffic instead of relying only on paid ads.
FAQ
SEO Specialist vs Digital Marketing role, what is the difference?
Digital Marketing usually covers paid ads, social, and email across channels. SEO Specialist is narrower and deeper: organic search only, with technical and content work most digital marketers do not have time for.
What should we check in an interview to avoid hiring someone who just runs reports?
Ask them to walk through one real project: what the ranking problem was, what they changed, and what actually moved after. Anyone can screenshot a dashboard, fewer people can explain the reasoning behind a fix.
How do we write a job ad that attracts SEO people who can actually move rankings?
Mention your current traffic size or industry (even roughly) and whether the site is new or established. SEO people size up the job differently depending on whether they are starting from zero or maintaining an existing footprint.
Does this role need coding skills?
Not to write production code, but reading HTML and understanding how developers implement schema or redirects makes the person far more effective when technical fixes need a developer's help.
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