Skills:

Business Development, Product Development, Microsoft Office, Negotiation, English

Job type:

Full-time

• Sales Strategy, Target Ownership & Performance Management.
• Translate company targets into clear, measurable goals across business units.
• Develop data-driven sales forecasts based on market trends, historical performance, and production capacity.
• Monitor sales performance (Actual vs. Target) and drive corrective actions proactively.
• Establish clear KPIs and dashboards across all sales functions.
• Identify new business opportunities across HoReCa, QSR, Modern Trade, Traditional Trade customers, and other related channels.
• Leadership of Sales.
• Lead, structure, and develop Sales Managers, and sales teams nationwide.
• Coach teams on sales planning, customer engagement, and execution excellence.
• Strengthen capabilities in both commercial and technical (food product) knowledge.
• Build a high-performance, accountability-driven culture.
• Customer Management and Brand Strategy.
• Develop strong partnerships with Food Industrial (FI), QSR, Modern Trade, HoReCa, and Traditional Trade customers.
• Support high-level negotiations on pricing, contract terms, and business development.
• Ensure execution of tailored solutions through collaboration with Technical teams (e.g., menu/product development).
• Drive distribution strategy across Modern Trade, Traditional Trade, and E-commerce channels.
• Work closely with Marketing to ensure strong brand positioning and activation.
• Field Sales & Market Execution.
• Ensure effective execution of sales strategies through Area Sales Managers and field teams.
• Travel with teams to engage customers and drive opportunities.
• Monitor and improve sales productivity and field performance.
• _____.
• Bachelor's degree or higher in Business, Marketing, Food Science, or related field.
• Minimum 10+ years of sales leadership experience in Food industry, FMCG, or HoReCa or related field.
• Proven success managing multi-channel sales including Key Accounts (FI, QSR, Modern Trade, Traditional & HoReCa channels.
• Strong expertise in strategic planning, forecasting, and P&L management.
• Strong leadership, negotiation, and stakeholder management skills.
• Ability to translate strategy into practical, actionable execution plans.
• Strong analytical, and problem-solving skills.
• Able to work in a fast-paced, result-driven environment.
• Willingness to travel domestically.
• Experience in managing the sales team is a must.
• Proficient in Microsoft Office and reporting tools.
• Good command of English both written and spoken.
• Rich Products Manufacturing (Thailand) Co., Ltd.
• 5th Floor, Lake Rajada Office Complex,.
• 193/25 Ratchadapisek Road,Kwang Klongtoey,.
• Khet Klongtoey, Bangkok 10110.