Experience:

2 years required

Skills:

Japanese

Job type:

Full-time

• Brand Collaboration: Work closely with brand principal on understanding the product portfolio and work with brand on strengthening the brand presence in Thailand.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and existing product lines, including defining target audiences, positioning, pricing, and distribution channels.
• Market Research & Analysis: Conduct thorough market research to understand consumer trends, competitive landscapes, and identify opportunities for brand growth. Analyze ...
• Brand Communication: Develop and implement integrated brand communication strategies across all relevant channels (e.g., digital, social media, PR, in-store) to build brand awareness, enhance brand equity, and drive consumer engagement.
• Trade Marketing: Oversee all trade marketing activities, including developing promotional programs, managing relationships with retailers, and ensuring effective in-store execution to achieve sales targets.
• P&L Management: Take full ownership of the skincare brand's P&L, including budgeting, forecasting, analyzing financial performance, and implementing strategies to maximize profitability.
• Cross-functional Collaboration: Collaborate effectively with internal teams (e.g., Sales, Supply Chain, Finance) and external agencies to ensure seamless execution of brand plans.
• Brand Guardianship: Ensure brand consistency across all touchpoints, upholding brand guidelines and values in all marketing and communication activities.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of direct brand management experience within FMCG, skincare or cosmetics industry is preferred.
• Strong analytical skills and a proven ability to work with numbers and derive actionable insights.
• Excellent proficiency in Microsoft Excel for data analysis and reporting.
• Demonstrated experience in developing and executing successful product launches and marketing campaigns.
• Proven track record of managing a brand's P&L and driving profitable growth.
• Strong understanding of market research methodologies and consumer behavior in the beauty industry.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced environment.
• Strong leadership and collaboration skills.
• Fluent in Japanese language is mandatory for this position.