Sales is one of the most posted roles in Thailand, and one of the most competitive to fill. A strong sales job posting does more than say you are hiring: it sells the income opportunity clearly. Below are two full, copy-ready examples (B2B and retail floor sales) plus the tips that separate average ads from ones top salespeople actually open.
What to know before you hire sales
In 2026, base pay for sales roles in Thailand typically sits around ฿15,000-฿30,000 plus commission. Retail and store sales sit toward the lower end; B2B roles covering corporate accounts sit mid to high, and total income after commission is often much higher than base. Cross-check live bands on the WorkVenture salary estimator.
Sales candidates look at different signals than most roles. They care less about base alone and more about total earning potential, what they sell, who the customer is, and company support: existing accounts, marketing leads, or pure cold hunting.
The line that decides whether strong salespeople apply is a clear commission structure. Ads that only say "commission available" get skipped for transparent ones. Confident sellers pick employers who show the numbers.
Full example: B2B Sales Executive
Sample for a fictional Bangkok trading company. Swap names, products, and numbers for yours.
Hiring: Sales Executive (B2B) · 2 openings
About us: Siam Pro Trade Co., Ltd. imports and distributes packaging equipment to food and beverage factories nationwide. Office near BTS Phrakhanong. We are expanding the sales team to cover new customers in the Eastern region.
Responsibilities:
- Manage an existing base of about 30 accounts and grow revenue in your portfolio
- Find new food and beverage factory customers, with partial marketing-sourced leads
- Visit customers, present products, and prepare quotations
- Negotiate terms and follow deals through to close
- Coordinate with warehouse and logistics so customers receive orders on time
- Report weekly sales and account status in the CRM
Requirements:
- Bachelor's degree, any field
- 1-3 years sales experience; industrial or B2B sales is a plus
- Own car and valid license (fuel and depreciation allowance provided)
- Strong communicator, comfortable meeting customers, goal-driven
- Confident with Excel and basic apps
Salary: ฿18,000-฿25,000 base by experience + sales commission (current team average total income ฿35,000-฿45,000 / month)
Benefits: Social security, group health insurance, annual bonus, fuel and phone allowance, annual company trip
Location: HQ near BTS Phrakhanong · Mon-Fri 8:30-17:30
How to apply: Send your resume to [email protected] or apply via this job link
Short example: retail floor sales
Floor sales competes on speed. Keep the ad short, readable in one minute, with pay and hours upfront.
Hiring: Retail Sales Associate (Central Rama 9) · 3 openings
About us: Growing Thai cosmetics brand with 12 stores across Bangkok.
Responsibilities:
- Recommend products and close sales on the floor
- Keep stock neat and track branch inventory
- Handle checkout and daily sales summary
Requirements:
- High school diploma or higher; fresh graduates welcome
- Friendly service mindset
- Willing to work shifts (mall hours 10:00-22:00, 5 days/week)
Pay: ฿13,000-฿18,000 base + branch sales incentive + shift allowance
Benefits: Social security, staff discount, uniform
How to apply: Apply via the job link or walk in at the branch any day
Want AI to draft the full ad? Post a job free on WorkVenture from the job title alone.
Tips for sales job ads that work
1. Publish total earning potential (OTE)
State base and realistic total income, e.g. "Base ฿20,000 · team average total ฿38,000." OTE is the first number strong sellers look for, and it filters unserious applicants.
2. Name the product and customer
What you sell, who buys it, and whether there is an existing book of business. Sellers with matching experience apply immediately; mismatched candidates self-select out and save you interview time.
3. Show a growth path
Sales has high turnover. Candidates want to know where good performance leads: team lead in two years, key-account portfolio, etc.
4. Post in the right places and write tightly
Deeper writing guidance: how to write job postings that attract quality candidates. Also see how to find employees and more job posting examples.
Frequently asked questions
What is a typical sales salary in Thailand?
Base pay is roughly ฿15,000-฿30,000 depending on experience and product. Retail sales often starts at ฿13,000-฿18,000; B2B sales often ฿18,000-฿25,000+ base, with total pay much higher after commission.
Should I list commission in the job ad?
Yes. Strong salespeople choose roles based on total earning potential. Publishing commission structure or realistic OTE attracts better applicants than base salary alone.
Where can I hire sales staff for free?
Post free on WorkVenture to reach 527,000+ candidates, with AI that drafts a full sales job ad from the title. Up to 15 active roles.
