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Director of Marketing - Wellness Luxury

atMinor Hotels Group (MHG)

Company DescriptionRAKxa is Thailand's 1st Fully Integrative Wellness & Medical Retreat.RAKxa integrates Functional Medicine and Complementary & Alternative Medicine (CAM) together using holistic approach. Functional medicine consists of VitalLife Medical Wellness center and Medical Gym. CAM consists of Thai Traditional Medicine (TTM). Traditional Chinese Medicine (TCM), Ayurveda, Energy Healing, and Therapeutic Spa. The range of treatments, facilities, and services is unmatched anywhere in the world. RAKxa will be able to treat guests with a wide array of health issues and concerns. RAKxas world-class doctors and specialists across a multiple of disciplines work together to assess each guests and gain understanding into their root causes of problems. This allows them to combine multiple disciplines of medicine into one comprehensive treatment program, completely individualized to each guests, whether theyre business executives, active retirees, young entrepreneurs, or high-performance athletes, to have most appropriate and effective treatment.Job DescriptionThis role is focused on creating and maintaining a high profile and positive image for RAKxa Wellness and encouraging customer preference for RAKxa by effectively communicating with media and industry partners. You will work closely with the operation teams and the Corporate PR team to achieve international and regional PR exposure, manage media relations, digital marketing and build loyalty among top tier media on behalf of RAKxa and the brand, with the objective of keeping RAKxa and the brand front of mind, driving revenue and helping the property to achieve their commercial objectives. You will also be responsible for evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved and building awareness and positioning for the brand.Qualifications Bachelor Degree in Marketing Communication, Marketing or any related field.At least 8 years experiences in PR & Marketing Communication.5 years experiences in a management position.Proven marketing campaign experience.Experience with digital marketing forms such as social media marketing and content marketing.Proficient in writing and editing proposals and publicationsStrong written and verbal communication skills in English.

Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Senior Management
  • Marketing / Advertising
Job type
  • Full-time

Company overview

Size:n/a
Industry:Hotels / Hospitality
Location:Bangkok
Website:www.minorinternational.com
Founded in:n/a
Ranking:4.5/5
Head office: 18th Floor, Berli Jucker House,, 99 Soi Rubia, Sukhumvit 42 Rd, Bangkok,
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