GENERAL SUMMARY

Big C Ecommerce Marketing (New Channel) will be responsible for driving overall sales performance of newly developed channels i.e. chat & shop, call & shop, social commerce. Developing marketing plan and executing all marketing activities through these channels. Working closely with internal and external parties to ensure marketing campaign execution. Monitoring and tracking of performance in responsible channels and propose growth plan.

ESSENTIAL FUNCTIONS

• Develop marketing plan for newly developed/ emerging channels i.e. chat & shop, call & shop, social commerce etc. to drive sales and acquire new customers.
• Work closely with Merchandise, Trade plan and Operations teams to execute promotion. campaigns and identify potential growth area as well as negotiate with suppliers to drive sales growth.
• Establish marketing activities guidelines, social commerce techniques and tactics in order to equip Operations and customer service team to improve conversion.
• Monitor and analyze performance for responsible channels in order to take action at product or sub-category level, region/ province/ store level.
• Work with internal teams to set up promotion in system as planned i.e. identify key highlight items, submit promotion price to web admin, submit creative brief etc.
• Monitor market trends and competitors to identify opportunities for Big C.
• Proactively identify opportunities for process improvement, and work cross-functionally to execute those improvements.

POSITION QUALIFICATIONS

• Bachelor’s degree or higher in Business Administration, Marketing, or related fields.
• 5+ years of experience in eCommerce, retail business, marketing or trade planning in ecommerce business.
• 2+ years of sales & marketing experience in omni-channel retail, chat & shop, social commerce channels.
• Able to communicate well in English both written and speaking.
• Good analytical and numerical skills.
• Results driven and solution oriented.
• Energized by a dynamic, fast-paced work environment.
• Has entrepreneur spirit and is a self-starter with sense of urgency.
• Strong interpersonal skill to collaborate closely with different functional areas.
• Has high-level of business acumen and financial management.
• Has understanding of online consumer behavior, online/ ecommerce trends, ecommerce performance metrics.