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Key Responsibilities:

  • Obtain customer insights from data, interviews, feedback and market research to develop strategy and initiatives to increase customer retention and order frequency
  • Define customer segmentation based on data, identify needs of customers in each segment, and develop differentiated strategies to serve different segments
  • Work closely with local marketing team and provide customer segmentation insights to launch tailored marketing campaign and communication
  • Incorporate thorough understanding of customer and local context to develop, launch and oversee loyalty programs
  • Communication, get alignment, and ensure strong collaboration across internal teams—product, marketing, restaurants service, logistics—to ensure successful implementation of segmentation strategies and loyalty programs

Requirements:

  • At least 3 years of experience in customer insight, marketing, or CRM preferably in e-commerce or online delivery industries
  • Excellent understanding of Thai context and customers; and ability to empathize with customers
  • Fluency in English and Thai
  • Data driven and fact-base, solution-oriented, and structured problem-solving approach
  • Analytical mindset and ability to process and derive insights from multiple sources of data
  • Excellent communication skills, clear logical thinking, and ability to coordinate with and influence multiple stakeholders
Skills required
  • English (Very Good)
Experience required
  • 3 years
Career level
  • Middle Level
Only Thai nationals can apply
Skills optional
  • English (Very Good)
Job function
  • Analyst
  • Strategy / Planning
  • Business Development
Job type
  • Full-time
Age preferred
  • From 25 to 30
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Company overview

Size:100-500 employees
Industry:Logistics / Freight Fowarding
Location:Bangkok
Website:www.foodpanda.co.th
Founded in:2012
Ranking:4.5/5

Our foodpanda family consists of problem solvers, designers, thinkers and tinkers, working around the clock to make foodpanda the most powerful online tool for food delivery in the universe. We believe that ordering food should be easy, fast and most importantly, fun! We wanted food delivery to be s ... Read more

Why join us: What do we offer? Employee discount codes Flexible hours Types of leave: birthday, bereavement, personal, business, paternity, maternity Medical insurance Fitness at Avani Hotel eLearning platform English or Thai classes Free massages, food and drinks every Friday! Additionally, s ... Read more

Job location: Huai Khwang
Head office: 2034/88 Italthai Tower, 19th floor, New Petchburi Road, Bangkapi, Huaykwang, Bangkok 10310
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