Johnson& Johnson(Thailand)

Job Description:

Develop and implement brand plans

Initiate and execute local

amplification activities aimed at driving growth and increasing share in

local marketWork with local agencies

on brand amplification initiatives in marketCopy/ Campaign:

Involvement in adoption & approval of local copy / campaign material

and production incl. translation and ensuring regulatory approval &

timely deliveryProvide brand education

and relevant detailing material.Develop channel specific

master plans aligned with brand strategy across channels and categories to

secure optimal positioning in storeDevelop and provide

analysis to evaluate campaign performance from consumers, across channels

as well as customers on key initiatives. 2. Share Local Market

Insights and be a counterpart to the local activation teamsResponsible for deployment

of brand amplification of Cluster lead initiatives, driving in country

brand at channel and customer level through NPI presentations, shopper

activation activities, training material and customer tailored promotional

support Align on customer targets

and give input on tracking measures, in line with the Activation Plan and

Master Plans.Ensure relevant product

& shopper training for sales team with support of regulatory team.Review market share

tracking and work with relevant commercial partners to discuss and deliver

relevant actionsInput and support with

local research 3. Stakeholder

Collaboration and Commercial EngagementProvide key insights and

analytics for NPI business cases as requiredInput to budget process

and target setting, creation of POs, tracking and any recommendations for

investment shifts in market. Input to SEA, Local and

regional NPI naming and regulatory strategy as requiredReview local artwork and

sign off in collaboration with SEA Cluster as requiredLocal portfolio management

(agreed SKU-rationalization, phase-in and out)Provide input on request

to Cluster brand reviews, responsible for any local brand related reviewsWork in collaboration with

Cluster lead team and BAM Leaders to seek best practice cases and

opportunity to leverage activation ideas from other markets.Input on local issues and

requirements to brand strategy & brand plans. 4. Ensure high quality

local adoptation for consumer facing marketing material Copy/ Campaign:

Involvement in adoption & approval of local copy / campaign material

and production incl. translation and ensuring regulatory approval &

timely delivery. Digital: Adoption &

approval of local site and production incl. translation and ensuring

regulatory approval, also applicable for other digital or social media

marketing activities. Secure campaigns are in

line with local data privacy regulations PR: Execute and evaluate

PR activity for the brand Sampling/WOM: Execute and

evaluate sampling or WOM activity for the brand

QualificationsUniversity degree in Business administration or

respective studies Experience of at least than 3

commercial cycles of Trade / Brand Marketing, Sales Mgt, KAM Experience from a multi-national or regional

company, preferably in FMCG or OTC Knowledge of local trade structures and key

deliverables for a successful trade partner Strong focus on commercial brand performance and

financials Proven self-starter with strong initiative,

enthusiasm for business, as well as being result-oriented.

Primary LocationThailand-Bangkok-Bangkok-OrganizationJohnson & Johnson Consumer (Thailand) Ltd (7337)Job FunctionMarketingRequisition ID2005804057W