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Assistant Category Marketing Manager
atJohnson & Johnson (Thailand) LimitedJohnson& Johnson (Thailand)
Assistant Category Marketing Manager
Overall Responsibility
Reporting to the Category Development Manager, the incumbent is primary responsible
for planning, leading, organizing, and controlling the operational and
administrative responsibilities involved in the development of programs and/or
projects in specific brand/category to ensure the achievement of
maximum/optimize sales/distribution/share results and effectively managing
budget at the same time. He/she will analyze on brand/category business in each
channel to promote the growth and development, implementation and evaluation of
the strategic plans, which are aligned to the divisional and corporate
strategies. She/he will communicate with Marketing and Sales in matters of
brand/franchise strategies and customer marketing/channel strategies.
Principal Responsibilities
- To synchronize brand strategy and channel strategy into the execution in
stores to supplement the achievement of the maximum sales/distribution results,
-Develops
and implement the annual business strategies and plans in order to achieve
business plan, distribution and merchandising target. And recommend change to
business strategy and tactics where necessary.
- Effectively manage budgeting by doing analyze cost & profit of doing
business by franchise, by brand and by channel.
-To
understand and monitor key competitors activities (product development,
pricing, distribution, merchandising and promotion activities in order to
provide feedback and reapply for the company's brand.
- To do volume forecast on new product initiative and promotional SKUs, and
challenge channel team on monthly estimate by brand.
- To be an expert on trade promotion execution and management in order to
provide recommendation to marketing team and channel team.
- To initiate the promotional tools i.e. Trade presenter, Promotion
Presentation material, POS material, selling tools by reapplying conceptual
selling.
- To work closely with strategic customer teams on growing customer category
business by reapplying category management into the in store execution plan.
Maintain regular contact (visit) the market regularly to refresh trade/customer
knowledge/development.
QualificationsREQUIREMENTS:
- Bachelor's or Master's degree in business administration or any related
field. MBA is preferred.
- Minimum 3 years experience in trade marketing/ field Sales/ sales management from FMCG companies
- Good command of both Thai and English languages in speaking, reading ,and writing
- Excellent negotiation & communication skill
- Computer proficiency (MS words, excel, PowerPoint)
- Result oriented and proactive
- Entrepreneurial understanding
Primary LocationThailand-Bangkok-Bangkok-OrganizationJohnson & Johnson Consumer (Thailand) Ltd (7337)Job FunctionSalesRequisition ID2005808727W
Salary
- Negotiable
Job type
- Full-time
Company overview
At Johnson & Johnson, our mission is "Caring for the world, one person at a time." This drives our commitment to advancing healthcare through: Pioneering Research: We embrace cutting-edge science to develop life-changing solutions.
Innovative Prod ...