Job Overview:

• Lead all our marketing activities from social media and digital campaigns to advertising and creative projects
• develop plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals
• Run our Marketing department in ways that promote higher profitability and competitiveness

Job Responsibilities:

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
• Develop entry level staff into valuable marketer