We are seeking a PPC Specialist to help build a profitable marketing channel through advertising on SEM (Google Ads, Bing, Yahoo!) and for managing and optimizing PPC campaigns to maximize profitability for each booking.

• Immediate management of SEM PPC campaigns
• Identify and mine new keywords at scale to increase bookings through SEM
• Analyze data sets and work with cross functional team (BI, finance, sales etc) to maximize profitability per booking.
• Build daily, weekly and monthly report to share with the respective stakeholders.

• Open to Foreigners
• Has experience in dedicated management of PPC campaigns for travel companies.
• Has experience in managing large number of keywords sets and is able to work on manual CPC bidding.
• Top notch analytical skills. Knowledge of advanced SEM campaign setup/KPIs (Quality score, Match Types, Enhanced Campaigns) and an understanding of mobile marketing measurement (LTV, Cohorts, Device Targeting, Deep Linking).
• Good to have
• Other relevant experience in online and mobile marketing (display, retargeting as etc)
• The ability to use SQL to mine data directly from the database.
• Experience in a previous OTA will be a huge plus.