• Deliver innovative marketing plans for Lotus's mall and food court using customer data and insight to maximize footfall to the estate with end to end customer consideration
• Provide and execute cost effective media and communication strategy that fit to current customer segment and media trend (offline and online)
• Provide and execute promotional campaigns or events to support mall and food court income opportunity with complete customer journey consideration
• Engage with tenants and partners to build relationship, support relevant media, understand promotion performance, and agree improvement plan together
• Support property program i.e. new stores, large store reinvention, mall extension, food court transformation using local-mall marketing tools
• Collaboratively work with other teams in Customer, Mall and Operation to deliver and/or leverage plan to support Mall business. Manage special project if assigned.
• Focus on online initiatives as new normal for Mall business
• Stay alert and interest in watching the market, social media and competitor trend
• Own and manage budget effectively, continue to source for the most effective spending with Procurement support
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignment as it deems appropriate.

• Education in Marketing, Business Administration or related field
• At least 5 years in managing marketing-operation tasks for shopping malls, or retailers is a must.
• Experience with media/creative agency is a plus.
• Able to travel to visit store and travel upcountry from time to time

Lotus's

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