Key Responsibility

• Work alongside Trade Plan team to understand the thematic of Trade Program for SIS, CPFM (TAB/Triweek, Weekly, Festive Adhoc)
• Propose on communication thematic while align the trade campaign and communicate to relevant participants including Brand Communication Team (Creative/ In Store POSM/ Digital Marketing) and Operation SIS, CPFM to execute 360 Communication Plan
• Co-Work with CPF Marketing to get existing material e.g. Brand Guideline, illustration including NPD, special aggressive item.
• Ensure that the briefs , Value, Weekly Promotions and Brand campaigns for communication work are clear, robust, rooted in customer insight, a true translation of the key customer propositions and of exceptional quality.
• Ensure that I get the very best out of all communication agencies I work with, manage briefing/creative judgement, feedback process and production processes.
• Ensure clear KPI's to track performance of Communication assets/campaigns and ability to take in flight action based on this tracking to improve performance of assets where required.
• Manage the budget and forecasting of all communications assets production & ongoing commitment to efficiencies where applicable.
• Work alongside Media Planning team to determine best channel plans and proportionate media spends to support campaign briefs.
• Keep abreast of external shifts and innovations in the market that can be applied to communications delivery/development
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignments as deem appropriate.

Qualifications

• Bachelor's degree
• Experience in Marketing, Digital Marketing, Media Planning
• Experience across online / offline channels / agency management

Lotus's
Ek-Chai Distribution System Co., Ltd.
Buengkum, Bangkok 10230, Thailand

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