Key Responsibility

• Be Marketing Focal point of Lotus's Shop online brand & marketing where the ultimate goal is driving Brand awareness and Online Topline KPI Customer KPI and Brand KPI
• Lead and develop Shop online brand plan and implementation that align with business direction from Business team
• Ensure that the Shop Online business brief for communication work are clear, robust, rooted in customer insight, a true translation of the key customer propositions and of exceptional quality
• Ensure to get the very best out of all communication agencies, managing briefing/creative judgement, feedback process and production processes
• Ensure clear KPI's to track performance of Communication assets/campaigns and ability to take in flight action based on this tracking to improve performance of assets where required
• Manage the budget and forecasting of all communications assets production & ongoing commitment to efficiencies where applicable

Short term & Mid term 

• Successfully and thoroughly create Awareness and Hit campaign objective e.g. Download , Traffic , Attribute , etc for assigned Shop Online campaign

Long term 

• Build Lotus's Shop online strong brand identity and visibility across all communication channels to reach our target customers and potential customers in order to create TOM grocery shop online destination

Qualifications

• 4-6 years experience as Mar-com, brand communication, campaign, digital campaign, preferably in E-Commerce or Account Director from agency with strategic background
• Understand retail and online business
• Have experience and comfortable working in high-pressure, fast-moving environment
• Deliver inspiring briefs and feedback (Expert)
• Develop impactful omnichannel comms (Expert)
• Manage cross functional & rally the troop (Expert)
• Hi level presentation (Skilled)
• Craft a distinctive brand positioning (Skilled)
• Generate engaging concepts (Skilled)
• Develop a consistent brand expression (Skilled)
• Turn data into actionable insight (Skilled)

• Lotus's Shop online brand & marketing
• Lead and develop Shop online brand
• Understand retail and online business / E-Commerce

Lotus's
Ek-Chai Distribution System Co., Ltd.
Buengkum, Bangkok 10230, Thailand
 

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