The Performance Marketing Associate - Direct Channels (aka CRM - Lifecycle Marketing) is responsible for the day-to-day, hands-on execution of direct channel marketing programs, encompassing the delivery and creation of subscriber-related digital content (Email, App push notifications, Geopush, SMS) that increase lifetime customer value, foster customer loyalty and generate cross-sales in support of Pomelo business objectives.

This includes ownership of the setup, maintenance, and reporting for recurring and triggered direct to customer communications; and maintenance of a current understanding of CRM marketing best practices and its execution in collaboration with the rest of the marketing team players.

Responsibilities

Strategy & Segmentation

Developing and executing Pomelos channel marketing strategy via newsletter, automated and transactional emails, push notifications across app, web and SMS while supervising the design and creative process and implementation across all touch-points

Implementing and providing inputs to refine the master calendar of all subscriber communication channels and formats with the go-to-market strategies in collaboration with the teams

Planning and executing methodical tests to measure the incremental value of the efforts

Delivering ongoing product marketing analysis, making recommendations to continually refine marketing strategies around channels

CRM Marketing

Owning the end-to-end email production process for promotional and transactional email deployments

Partnering with teams to create email, push notifications and SMS messaging, templates, landing pages, creative, copy and campaign funnel

Overseeing CRM automation and triggered programs across all channels

Keeping current knowledge on email best practices such as data capture, campaign analysis, deliverability, and CAN-SPAM compliance

QA of all direct channel messaging to ensure accurate and error-free execution of links, segmentation, and content

Analytics & Reporting

Tracking and reporting on the effectiveness of email marketing campaigns, push notifications and other direct channels to the organization

Conducting ongoing A/B testing to improve channel performance related to message copy, content and CTAs

Communicating findings and recommendations through charts and slide decks, as well as presenting the findings to executives

Qualifications

Bachelors Degree in Marketing, Business, Communication, Computer Science or any other related area

1-2 years experience in email marketing and campaign building tools is a plus

Keen interest in CRM, Lifecycle Marketing and Loyalty Program initiatives

Highly proficient in Excel (pivot tables, graphs, formulas, etc.), SQL and HTML

Good understanding of database concepts like audience segmentation

Exceptional analytical, conceptual, and problem-solving abilities

Excellence in attention to detail and confidence in execution

Proactive and investigative mind with a desire to contribute

Strong communication in English and Thai