Pomelo is a leading online fashion company in Asia. Backed by fashion and technology investors from across the world, Pomelo brings its unique fast fashion style to Asia through a technology-driven, vertically-integrated design, and production model. Our growth strategy is to merge our online focus of mobile and social with the latest trends and data.

Responsibilities

Lead the creative direction of all brand imagery and content..

Oversee the intersection of creative direction, strategy and creative execution

Oversee visual aspects of the brand identity including visual content, verbal communication, and social media

Create fashion lookbooks and seasonal brand campaigns, working with world-class creative partners

Provide best-in-class fashion content, that is product focused and engaging.

Work collaboratively with marketing team to create innovative marketing campaigns

Support the wider studio team to ensure that all content is within brand guidelines and aligns to the Pomelo brand aesthetic

Champion continuous improvement in all Pomelo creative content, working with the studio leads to ensure the highest quality content is produced across all projects.

Drive innovation by leveraging the latest design, digital and social trends and technologies.

Analyze competitor and customer data and say abreast of the latest industry and consumer trends to ensure the brand content is constantly evolving and engaging and exciting customers.

This is not a fashion design position

Qualifications

5-8 years of relevant experience desired

Experience of working with a global company/brand

Proven fashion industry experience with a strong portfolio

Creative problem solver with strategic thinking skills

Digital enthusiast, fashion visionary

Social media pioneer

Ability to make decisions under pressure and adhere to deadlines

Strong leadership, project management, communication, problem solving skills