āļāļĢāļīāļĐāļąāļ āđāļāļāļ§āļēāļāļāđ āļāļīāļāđāļāļĢāđ āđāļāļāļĢāđāļ§āļīāļŠ āļāļģāļāļąāļ (āļĄāļŦāļēāļāļ)
āļāļĢāļ°āļāļēāļĻāļāļēāļāļāļĩāđāļŦāļĄāļāļāļēāļĒāļļāđāļĨāđāļ§
VDO Marketing and Planning Manager
āļāļĩāđāļāļĢāļīāļĐāļąāļ āđāļāļāļ§āļēāļāļāđ āļāļīāļāđāļāļĢāđ āđāļāļāļĢāđāļ§āļīāļŠ āļāļģāļāļąāļ (āļĄāļŦāļēāļāļ)Job Posting Location
Job Summary
Job Description
- Initiate marketing strategy and plan for VDO Products, content communication, and device management
- Manage and control VDO product portfolio for AIS PLAY, OTT, and devices
- Define go to market and launch strategy for VDO, device, and content marketing
- Define price strategy for responsible product offering and align across the portfolio
- Initiate and plan for VDO/OTT bundling products with mobile and FBB team
- Commercialize terms and contract with partners such as Samsung
- Tracking and forecast VDO product subscriber and streaming users to align with targets
- Post launch evaluation and to measure the achievement of target set and recommend improvement actions
- Recommend marketing action plan to boost up VDO product subcriber and prolong customer lifetime
- Assess and track market competitive landscape, trends and market movements
- Plan and control overall VDO marketing budget
- Initiate marketing communication strategy and plan including target segmentation, proposition, positioning, media
- Define key product / content proposition, positioning, key message take out
- Manage and Control team in selecting content highlights with key AIS Play proposition for regular communication campaign to increase streaming users
- Manage and control team for graphic design in AIS PLAY communication materials
- Develop and control team for marketing and PR Brief in relevant to AIS PLAY strategic directions
- Lead and manage partnership with key strategic partners for product, communication and marketing campaigns
- Plan & identify targets for communication to approach both new and existing customers
- Manage, control, and expand AIS PLAY media for effective VDO communication
- Diversify communication channel and material to reach more and relevant targets
- Build the AIS Play brand and plan activation campaign
- Manage and control team for end-to-end execution eg. new product, migration, communication, distribution & channel, customers journey, customer handling etc
- Lead, control and execute co-campaign with key partners eg. Samsung, BEIN etc
- Lead and control internal teams for campaign planning and implementation eg. FBB marketing, product marketing, Customer Management
- Manage and control team and Marcom for integrated marketing communication execution
- Manage and control for communication material development
- Review campaign design and user experience flow eg. journey, SMS notification
- Lead and control team to track, evaluate and report on VDO/OTT products revenue, subscriber, and streaming user movements
- Track and understand market / competitor movements and gather consumer insights
- Study and gather consumer insight, trends and monitor subscriber behavior to find business opportunities and shape marketing strategy
- Analyze customers database by working closely with MPD to identify customer needs and behaviors such as customer profile, demographic, behaviors etc
- VDO Industry movement tracking both internally and domestically
- Define competitor positioning, strengths, and weaknesses
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāļĩāđāļāļģāđāļāđāļ
- āđāļĄāđāļĢāļ°āļāļļāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāļąāđāļāļāđāļģ
āđāļāļīāļāđāļāļ·āļāļ
- āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
āļŠāļēāļĒāļāļēāļ
- āļāļēāļĢāļāļĨāļēāļ / āđāļāļĐāļāļē
- āļāļēāļĢāļāļąāļāļāļēāļĢ
āļāļĢāļ°āđāļ āļāļāļēāļ
- āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļĩāđāļĒāļ§āļāļąāļāļāļĢāļīāļĐāļąāļ
āļāļĢāļīāļĐāļąāļ āđāļāļāļ§āļēāļāļāđ āļāļīāļāđāļāļĢāđ āđāļāļāļĢāđāļ§āļīāļŠ āļāļģāļāļąāļ (āļĄāļŦāļēāļāļ) āļŦāļĢāļ·āļ āđāļāđāļāđāļāļŠ (AIS) āđāļāđāļāļāļđāđāļāļģāđāļāļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄāđāļāļĢāļāļĄāļāļēāļāļĄāđāļāļĨāļ·āđāļāļāļāļĩāđ āđāļāļĒāļāļĢāļ°āļāļāļāļāļļāļĢāļāļīāļāļŦāļĨāļąāļ āđāļāđāđāļāđ āļāļĢāļīāļāļēāļĢāđāļāļĢāļĻāļąāļāļāđāđāļāļĨāļ·āđāļāļāļāļĩāđāđāļāļāļĢāļ°āđāļāļĻ āļāļĢāļīāļāļēāļĢāđāļāļĢāļāļāļāļĢāļ°āļŦāļ§āđāļēāļāļāļĢāļ°āđāļāļĻ āđāļĨāļ° āļāļĢāļīāļāļēāļĢāđāļĢāļĄāļĄāļīāđāļāļāđāļēāļāļāļĢāļ°āđāļāļĻ āđāļāļĒāđāļāļāļĩ 2556 AIS āđāļāđāđāļŦāđāļāļĢāļīāļāļēāļĢāļĨāļđāļāļāđāļēāļāļ§āđāļē 41 āļĨāđāļēāļāđāļĨāļāļŦāļĄāļēāļĒāđāļĨāļ°āļĄāļĩāļŠāđāļ§āļāđāļāđāļāļāļēāļĢāļāļĨāļēāļāđāļāđāļāļī ... āļāđāļēāļāļāđāļ
āļĢāđāļ§āļĄāļāļēāļāļāļąāļāđāļĢāļē: AIS āļāļđāđāļĨāļāļāļąāļāļāļēāļāđāļāļāļāļāđāļāļāļĢāļāļāļāļĢāļąāļ§ āļāļĢāļīāļĐāļąāļāļŊ āļāļķāļāļĄāļĩāļāđāļĒāļāļēāļĒāļāļđāđāļĨāļāļāļąāļāļāļēāļāļāļąāđāļāļāđāļēāļāļŠāļļāļāļ āļēāļāļāļĢāļāļāļāļĢāļąāļ§āđāļĨāļ°āļŠāļąāļāļāļĄ āđāļāļ·āđāļāđāļŦāđāļāļāļąāļāļāļēāļ āļŠāļēāļĄāļēāļĢāļāļāļāļīāļāļąāļāļīāļāļēāļāđāļāđāļāļĒāđāļēāļāļĄāļĩāļāļĢāļ°āļŠāļīāļāļāļīāļ āļēāļ āļĄāļĩāļāļ§āļēāļĄāļŠāļļāļāđāļāļāļĩāļ§āļīāļāļāļēāļĢāļāļģāļāļēāļāđāļĨāļ°āļāļĢāļāļāļāļĢāļąāļ§ āđāļāđāļĨāļāļāļļāļĢāļāļīāļāļāļĩāđāļŠāļ āļēāļāļāļēāļĢāđāļāđāļāļāļąāļāļāļ§āļĩāļāļ§āļēāļĄāļĢāļļāļāđāļĢāļāļĄāļēāļāļāļķāđāļāđāļĢāļ·āđāļāļĒāđ AIS āļāļĢāļ°āļŦāļāļąāļāļāļĩāļ§āđāļē âāļāļļāļāļĨāļēāļāļĢāļāļ·āļāļāļģāļĨāļąāļāļŠāļģāļāļąāļâ āļāļĩāđāļāļ°āļāļģāļāļēāđāļŦāđāļāļĢāļīāļĐāļą ... āļāđāļēāļāļāđāļ
āļŠāļ§āļąāļŠāļāļīāļāļēāļĢ
- āļāļĢāļ°āļāļąāļāļāļąāļāļāļāļĢāļĢāļĄ
- āļāļĢāļ°āļāļąāļāļāļĩāļ§āļīāļ
- āļāļĢāļ°āļāļąāļāļŠāļļāļāļ āļēāļ
- āļāđāļēāđāļāļīāļāļāļēāļ
- āļāđāļēāļāđāļāļāđāļāļĩāđāļĒāļ§
āļāļģāđāļŦāļāđāļāļāļēāļāļ§āđāļēāļāļāļĩāđāļāļļāļāļāđāļēāļāļ°āļŠāļāđāļ
