1. Responsible on various customer's acquisition campaigns such as

• CVM Existing SIM(Cross sale to existing mobile subscribers) campaign : determine data requirements and methods to collect and validate data, define prospects, generate whitelists, create campaign and acquire customers via call center channel and expand to other channels
• CVM New SIM (Cross sale new Postpaid sim) campaign : determine data requirements and methods to collect then validate data to define prospects, generate whitelists, create campaign and acquire customers via call center channel
• Purging new customers : create underground campaign that aim to switching competitor's customers to AIS Fibre through all channels

- Win back Campaign : Invite churned customers to come back to AIS Fibre - determine data requirements and methods to collect and validate data, define prospects, generate whitelists, create campaign and acquire directly via call center channel
Lead role in planning, executing, monitoring in specific FTTB & FTTR market to increase sub base and fulfill utilization
Planning and managing brand & campaign visibility, product showcase through AIS Shop, ASP and Telewiz nationwide
Corroborate with regional marketing to research, study, analyzing data to identify and define target and develop marketing plan for localized campaign
Corroborate with AIS touchpoints to identify consumer opportunities by exploring new segments to capture consumer needs, and translating them into campaign ideas in specific AIS Shop, ASP and Telewiz channel
Apply data mining, statistical analysis, machine learning techniques to turn data into actionable marketing insights, evaluate alternative solutions in database acquiring activities.