Mine and analyze data from AIS databases (both of mobile and broadband) to drive optimization and improvement of product development, marketing techniques and business strategies.
Integrate new data sources required by the FBB marketing for business insights and applicability across market.
Conduct end-to-end analysis work that includes data gathering from various data storage platforms, requirements specification, data processing tasks, various analysis techniques, and ongoing business deliverables.
Develop custom data models and algorithms to apply to data sets for localized marketing to define a potential area.
Coordinate with different functional teams to implement models and monitor outcomes.
Develop processes and tools to monitor and analyze model performance and data accuracy.
Understands how customer data is structured in the systems, and segments the database based on criteria (region, life cycle stage, persona) to best target a specific market or user type
Determine data requirements and methods to collect and validate data, based on marketing analysis objective. Structure, mine and make sense of data from external and internal data sources
Collecting and analyzing FBB data such as new subscribers, active subscribers, churn, revenue & ARPU, etc.
Interpreting data by means of various methodologies
Dealing with queries in order to FMAP team.
Investigate data necessary to achieve desired FBB business outcomes.
Obtain clear understanding of business requirements and data-driven opportunities to initiate potential projects.