Bangkok As a Digital Media Planner & Optimization, you will be responsible for planning and developing online media strategy across all platforms i.e. Facebook, Google, YouTube, LINE, Twitter, Tiktok, KOLs to achieve the campaign objective. As well as to manage and optimize the campaign to achieve KPIs and be able to report on the effectiveness of the campaign. You will always co-ordinate with both internal and external team e.g. Marketing, Marketing Communication and Agency.

• Strategically plan online media campaign for all Facebook, Google, YouTube, Twitter, LINE, KOLs etc. with the right target audience and campaign objective.
• Monitor and optimize online media campaign across all platforms.
• Analyze online media campaign with well recommendations.
• Perform initiative and creative idea to target online users.
• Evaluate and analyze all online media metrics e.g. CPM, CPC, CPI, CPA, ROI, ROAS and etc.
• Align online media campaign towards integrated marketing communication (IMC) plan with Marketing and Marketing Communication teams.

Sunatda Ariyakabuthra (สุณัฐดา อริยกะบุตร)