Brand manager is responsible for ensuring that the products and services fall under Plan B Media's domain resonate with current and potential customers.

• To continuously monitors marketing (especially for Out Of Home industry)
• Trends and keep a close eye on competitive products in the marketplace.
• Working under marketing manager or MD, he/she serves as the point-person for developing, implementing and executing marketing initiatives and activities for Plan B Media brand. These initiatives and activities include campaigns (print, web, social, broadcast etc.), events, corporate responsibility programs and sponsorships.
• Brand Manager is responsible for more than executing marketing campaigns; he/she is also in charge of managing and developing P&L and driving marketing growth. Strong analytical skills, business savvy and the ability to multitask are all essential.

• Excellent written and verbal communication skills.
• Strong research and analytical skills.
• Comfort with CRM software.
• In-depth understanding of the company's current products and future concepts.
• Ability to think creatively and innovatively.
• Budget-management skills and proficiency.
• Professional judgment and discretion that comes from year of experience in the field.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production etc.