Job Description

Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the Team:

This role is a senior individual contributor role - leading several functions including Branding & Social Media, PR, Consumer Insight and Digital Media. The team under you will be more than 20 people. You will be working closely with the vertical marketing, public affairs and operations team in order to make Grab Thailand well loved by consumers, merchants, drivers, government, academia and media.

Get to know the Role:

We are looking for someone with a strong communications strategy background - preferably with a mix of creative and media/digital marketing experience.

In your time as a communications you have worked across the spectrum of brand and marketing problems - so do tell us about making a brand more loved, positioning a new product, putting a creative twist on promotions, improving positive sentiment. We're a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia.

You will shape image of Grab corporate and all verticals of Grab and work as a brand guardian with the objective to improve brand imagery, positive sentiment and increase in consumers' SOV Like all great communications people, your problem-solving mind applies itself not just in pure advertising creativity but unlocking improvements in different parts of the funnel - you enjoy finding insights in the numbers everyone else misses, you also have the ability to make creative briefs sing, you feel confident (with a bit of practice) recommending cross-channel media mix and even specific media targeting and flighting strategies.

This role is a senior individual contributor role - leading several functions including Branding & Social Media, PR, Consumer Insight and Digital Media. You will be working closely with the vertical marketing, public affairs and operations team in order to make Grab Thailand well loved by consumers, merchants, drivers, government, academia and media.

The Day-to-Day Activities

• 60% Marketing Communications and Campaigns Go-to-Market Planning & Execution Lead – Work on Grab corporate / OneGrab brand positioning to serve the business objective starting from creative brief, multi-media channel campaign planning both traditional and digital and influencers' channel. Able to understand and guide team on both online and offline activation.
• 30% More effective campaign GTM by maximizing the power of Traditional Media, Digital Media, PR and Social - drive better campaign results through more rigorous forward channel planning. In this more technical area, you will need to have some fluency in media planning performance metrics (especially digital) but you will not be alone; you will have the support of your own local team of specialists and also regional media expert in traditional, digital, and social.
• 10% Experiment, Learn and Innovate You will be encouraged (even nagged sometimes) every quarterly planning cycle to propose new and un-briefed marketing initiatives to win brand love and get the brand talked about in everyday conversations. You will test and learn continuously get smarter with every campaign, and mine all sources of data to unearth new insights so our marketing gets better with every learning

Success metrics for the role:

• Improvement in brand attribute
• Brand's SOV, %positive SOV
• Playbook deliverables including social media, creative

The Must-Haves

• Highly experienced Brand and Comms Planning Expert: you would already have a great portfolio of work across the spectrum of communications: brand repositioning, new product launches, interesting comms twist on sales promotions, turning insights into ideas
• Good business acumen
• Highly organized: Hands-on agency account management experience on fast moving categories highly preferred. You will need a strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven now now now organization
• Cross-media subject matter expertise (or is a rapid self-learner to fill knowledge gaps): Demonstrate strong knowledge of media and how (especially all forms of digital - display, search, social, programmatic, content and influencer marketing). You've got some hands on experience in Adwords/Ads manager/Nielsen media tools - enough to advise eneralist marketing teams on which types of targeting and signals work best for what kinds of media/products/audiences/campaign types
• Genuine restless curiosity marketing knowledge gets obsolete fast. You have to get yourself updated on new marketing trends including media and tech trends.
• Hands-on, hardworking, hunger, heart and humility: motivated by a business in its 'building phase' and able to thrive in an environment with a 'start-up' culture. Team player that is comfortable to rely on informal leadership structures

Our Commitment

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

About Grab

Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.

Join us today to drive Southeast Asia forward, together.