Job Description

Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the Team

• Grab's marketing team is responsible for both branding marketing and performance marketing, meaning that we are here not only to win their hearts and minds but also to make them use our services.
• The team must come up with marketing strategies and campaigns to grow the GrabRewards and GrabPackage business effectively, yet creatively.
• The marketing team must create a measurable impact on the entire customer's journey: starting from acquiring to retaining them to stick to our platform.

Get to know the Role

• You will be responsible for delivering go-to-market plans and leading the execution of the GrabRewards and GrabPackage business.
• The ideal candidate will not only be able to come up with marketing strategies and communication campaigns but is also able to bring the strategies to practice in order to achieve both business and brand metrics.

The Day-to-Day Activities

• Delivering go-to-market marketing strategy and leading the execution of marketing campaigns and activities to ensure flawless coordination, brand presence, campaign as well as business results.
• Plan, coordinate, and execute GrabRewards and GrabPackage marketing campaigns that are aligned with company-wide objectives, as well as budget management and target tracking.
• Work end-to-end, closely with Partnerships & Strategy team in crafting and executing marketing campaigns for GrabRewards and also working closely with Demands Planning & Strategy team on executing marketing communication for GrabPakage.
• Analyze business matrix on weekly basis and find the insight from the data to initiate more marketing initiatives that will impact business objective
• Understanding both target consumers, competitors and market landscape in order to analyze and define business opportunities.
• Monitor campaign performance and react fast with campaign optimisation.
• Respond to abrupt changes (including competitors actions, market movements, internal-direction changes, etc.), and quickly come up with a response plan, which will be implemented immediately.
• Managing daily administrative tasks.
• Oversee GrabGift communication from regional and localize for local consumers

The Must-Haves

• 4+ Years experience in marketing. FMCG, Agency, marketing research, business consulting, and loyalty program-related experience is preferred.
• Business and marketing acumen: ability to develop a strategy based on a strong understanding of key business and consumer needs.
• Results-oriented and data-driven: Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data informing innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.
• Excellent communication skills with the ability to articulate clearly in both written and spoken English.
• Impeccable organization skills and attention to detail.
• Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
• Proficiency in MS Excel and Powerpoint. Familiar with remote working/collaboration tools such as Google Docs, Zoom & Slack

Our Commitment

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

About Grab

Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.

Join us today to drive Southeast Asia forward, together.