Your Role

• Electrolux is committed to delivering enjoyable and sustainable experiences that shape living for the better for our consumers. The mission of the Brand & Product Marketing Director is to lead the Brand, Product Marketing, and Content teams that bring these branded experiences to life across the consumer journey.
  
• A vital part of the Business Area (BA) Marketing Leadership team, he or she will build a deep understanding of our consumers, brands, and experiences to develop industry-leading marketing strategies across APAC & MEA markets.
  
• The Brand & Product Marketing Director and their team will be relentless guardians of our brands, deeply understanding the details of how the brands come to life and upholding the highest standards of quality, consistency, and premiumness across the region.
  
• He or she will play a key role in building competencies in the local Marketing teams to develop differentiated and desirable positioning's for Electrolux and AEG, staying close to the executions to ensure the right content and messages get in front of consumers.

A Typical Day

• Lead a large Brand & Product Marketing team of 50 employees, focusing both on achieving business goals as well as ensuring team morale, mental health, personal development, capability growth, and creating a strong talent pipeline.
• Lead the overarching Brand & Product Marketing strategy, activation planning, and budgeting processes, defining long term objectives, as well as the tactics to achieve them.
• Together with your leadership team, plan the evolution of the organisation to deliver against the long-term strategy, securing resources and funding.
• Lead the brand positioning and portfolio strategy for AEG & Electrolux in APAC & MEA, working closely with the Group Brand team.
• Leads the development and refinement of the brand's messages and creative designs
• Creating marketing branding strategies by analyzing industry trends and competition, identifying target audiences, and contributing to pricing strategies
• Work with your Product Marketing team to continually drive the product development front loading and innovation processes to create strong claims and consumer-focused messaging.
• Work closely with the BA Consumer Insight team to the learning plan is equipped to deliver the needs of the wider organisation.
• Work closely with the BA Digital Marketing and Retail & Shopper Marketing, and E-commerce teams to ensure the Brand & Product Marketing team is developing content that is aligned to the requirements of the channels.
• Work alongside the MarTech team to develop a strong technology roadmap that will improve scalability and efficiency in the team.
• Be a driving voice in the IMAP process, supporting country teams in deployment excellence, following up, taking feedback, and driving local and BA accountability.

Who You Are

• Passionate – about the consumer and in delivering simply outstanding experiences.
• Lead – You have a vision and a purpose, and you can inspire and influence others to not only share it, but apply their abilities to achieving it.
• Organised - you set the pace and the priorities, and then you bring a methodical approach to meeting your goals
• Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.
• Dynamic – you have the ability to think in a creative and strategic way, but are adept at delivering operationally to ensure tasks are followed through to completion.
• Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You'll also have the stamina essential to delivering results in both the short and long term.
• Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.
• Fast learner – with the ability to adapt quickly in unfamiliar situations.
• Data driven – with strong analytical skills that form the basis of your decision making
• University degree in Marketing or related area.
• 15+ year's professional experience in consumer-driven companies with proven results as a purpose-driven leader.
• Fluent in English (oral & written)
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