ROLE PURPOSE

• Implementing the Global Crop Unit (GCU) strategy for assigned crop segments in the region, through the Regional 5 year crop business plan
• Contribute to the development of the long term (10year) crop strategy of the GCU
• Leads the development of a robust, competitive & profitable portfolio that will accomplish or exceed the agreed growth ambitions and financial targets for the designated crops in the Region
• Aligns the direction and goals for the regional VEG SE Marketing, R&D and P&S teams for the designated crops
  

DIMENSIONS

Financial: Revenue – Achieve short and long term revenue objective for the region.

People: Directly managed: 0; dotted reporting line to Territory Product Development Specialists

ACCOUNTABILITIES

Overarching accountabilities

• Ensures achievement of financial KPIs for the designated GCU Crop family (sales, GM, inventory, Business Contribution, )
• Contributes to the development of the global Business Crop Strategy, representing the Region, and drives implementation of the agreed strategy across Territories
• Co-leads the development and implementation of the Regional 5-year Crop business plan
• Leads or contributes to relevant VEG SE marketing decision platforms and processes in line with blueprint (e.g. Product Advancement Meetings, Demand and Seed production Plans, Regional Crop Unit etc.)
• Leads the management of the portfolio/assortment for the Region (NPI & phase-out mgt., life cycle mgt., variety and SKU range optimization, exception mgt., derogation sign-off, ), and ensures that the respective decisions are taken in a timely and appropriate manner and in coordination and alignment with Global GCU Lead
• Ensures a structured and disciplined approach to Target Product Profile development (TPP), product specification-setting, product positioning, NPI brand and launch plans, value pricing, demand planning, etc. in the Territories
• Defines regional Minimum sales prices and signs-off exceptions
• Owns the 3-year regional demand plan for assigned species and contributes on in-season supply/demand balancing via the Regional S&OP (incl. allocation management for the Region)
• Efficiently and impactfully manages surplus inventory and no- and slow mover products
• Provides guidance to and coaches Territory Product Development Specialists
• Oversees and contributes to development of annual trialing plans for designated crops in context of overall crop trialling needs and available resources across Territories. Flags potential gaps in trial capacity & capabilities and proposes solution in coordination with peers, Territory VEG SE BU Heads and respective GCU / R&D stakeholders.
• Active Involvement in the Sales budget and LE setting for the designated crops across Territories
• Represents SYT interests in Regional Crop Forums (if/where applicable)