The primary focus of the role is to manage the Online and Omnichannel businesses in order to create a sustainable Ecommerce ecosystem and drive business profitability. The scope includes the end-to-end Online and Omnichannel strategy and planning, platform development across channels, new customer acquisition, merchandising management, partnership management and channel development. Success will be measured on the achievement of sales targets and profitability, building online customer engagement, and successful customer experience management.

ESSENTIAL FUNCTIONS

• Develop Online and Omnichannel commercial and model strategies, implementation and execution for the current and future Ecommerce business and roadmaps
• Manage the Online and Omnichannel business operations to ensure a seamless customer journey and increase GMV including business planning, content strategy and development, promotional campaigns and other online marketing efforts, online merchandising & category growth management, inventory management, storefront design and space management as well as user experience management of the website and mobile app.
• Accountable for the P&L and budget of Online and Omnichannel business to achieve annual GMV, margin, expense, efficiency, and profitability targets.
• Lead growth and development of Online and Omnichannel channels by developing and executing assortment, price, promotions, visual merchandising and category vision and strategies.
• Lead the Online and Omnichannel development projects including product and feature on platforms and new online-related business projects.
• Devise strategies to increase new online customer acquisition and increase sales.
• Drive engagement and loyalty with existing online customers, while also attracting new target customers.
• Drive customer segmentation strategy, analysis and implementation of customized online marketing efforts tailored to the respective online segments.
• Manage partnerships development with strategic joint business partners in various industries and build collaborative relationship to achieve category and customer acquisition growth.
• Work closely with Digital Marketing teams to co-develop online contact strategies including social media, email, CRM, paid search, SEO, affiliates, partnerships, advertising, promotions, social media, display activity and advanced analytics capabilities to drive the business.
• Work closely with the Commercial teams for merchandising and product strategy to optimize cross-sells, up-sells, and personalized offers as well as ensure sales forecasts accurately and optimum inventory levels online.
• Work closely with Ecommerce Operations team to ensure smooth last mile delivery and solve replenishment and manage out of stocks to minimize loss of business.
• Work closely with Digital Tech teams for product and platform development, customer experience management on UX/UI, and data management.
• Monitor competitor pricing online and make recommendations to maximize sales and margins.
• Responsible for establishing, managing and reporting on plans to improve customer, sales and product metrics by increasing conversion, AOV, and other KPIs.