Position Summary

Lead IMC strategy & implementation of mobile Flagship portfolios.

Role and Responsibilities

• Work closely with the Business Leaders & Category Management team to develop Business Plan (including short and long-range marketing strategy, launch plans) to maximize brand pull
• Has comprehensive knowledge of the products under their responsible BU.
• Project owner of 360 communications: Drive a cross-functional team to develop new communication campaign, including providing & analyzing information to help set objective for each function i.e. media, event, PR, online, shop display
• Manage and share key message with key stakeholders to ensure alignment with all communication channels and materials
• Manage and coordinate any outside agencies & vendors
• Record, track and follow the budget. If new opportunities arise, or unseen expenses are incurred then a revised budget should be proposed for possible adoption
• Be able to analyse market requirements to deliver targeted marketing collateral, support sales requirements and product initiatives
• Able to effectively prioritize and manage multiple competing high visibility tasks and deadlines
• Responsible for the development and implementation of an annual, strategic, special events calendar that ensures the efforts, resources and the volunteer time are utilized in a manner that provides the greatest return to the organization
• Develop brand strategy and identify target consumers (+Bulleye)
• Analyze consumer trends, information and categories to help identify product categories to enter as future sources of growth
• Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand's equity and marketplace performance
• Collaborate with MI. Identify research objectives, information requirements, and scope for market research support. Also responsible to provide research stimulus materials i.e. concept board, STB & script, animatics
• Ensure brand strategies for the brand that aligns with global business plan
• Perform other duties as assigned by management /direct supervisor

Leadership Responsibilities

• Manage and coach team under supervision
• Lead IMC plans that are in-sync with the business & communication objectives as well as elevating market share/brand PTO, support cross-functional team and ensure the implementation of marketing initiatives and operational excellence of pre-launching, launching and after-launching of the assigned product portfolios
• Manage marketing budget of the assigned product category to ensure the cost is being best optimized
• Continuous monitoring and evaluating current situation to measure current sales, market trends and situation and make recommendation for improvements as needed to Top management
• Lead the discussion and alignment with key stakeholders

Skills and Qualifications

• Bachelor's degree or higher in marketing, business, communications, or a related field is required.
• Minimum 10 years of experience in brand management, marketing communication and 5 years' supervisory experience from FMCGs companies is preferable
• Knowledge in Digital Marketing, CRM is a plus
• Willing to travel upcountry & aboard
• Requires excellent written and verbal communications and presentation skills
• Enjoy and able to effectively work under tight deadlines, multi-tasking and manage projects independently
• Resourcefulness in solving problems & well executed deliverables in support
• Excellent people skills and an upbeat and enthusiastic attitude, customer service minded
• Strong organizational, technical and analytical skills with keen attention to detail
• Strong computer skills
• Superior professionalism and judgment & global perspective
• Ability to present data and conclusions in an organized, concise manner to all levels of the company

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