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Manager, CE AV Marketing
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RÃĐsumÃĐ du poste
RÃīle et ResponsabilitÃĐs
- Understand the complex of IMC and capable to do planning and execution it across Marketing channel as well as Sales Channel to make sure great awareness and preference of Company/ Product Brand in Electronics industry or vs. competitors.
- Have a consumer-centric mindset when generating any activities from Branding to Promotion
- Catch-up very well with Marketing trend in both Creativeness and Mix (Media, Budgeting)
- Have good qualitative and quantitative approach when accessing, reviewing, adjusting, making any marketing plan
- Strong expertise in Digital Marketing, Retail branding, as well as E-Com, O2O
- Foresee potential and be capable to explore Partnership, Sponsorship Marketing
- Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions for products
- Identify and implement key KPI metrics for measurement of efficiency and resource allocation
- Ensure alignment across the sales and marketing on field sales needs and marketing initiatives and budget management
- Provide seasoned leadership in the translation and execution of the marketing strategy into impact programs
- The role needs to work closely with Product Marketing Managers, Retail Marketing Manager and Sales Teams in various channels
- Coaching and Leading a team of 3 ~ 4 members with different experience and expertise
- Performs other duties as assigned by management /direct supervisor
Skills and Qualifications
- Possess a Degree or higher preferably in Business, Economics or Marketing.
- 10 ~ 15 year relevant sales and marketing experiences with FMCG industry, lifestyle or Electronics, or Retail companies
- Strong experience in IMC, trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies
- Familiar with retail environment, dealers and channel management
- Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships
- Ability to create and implement business strategies that grow sales & margins and manage key business metrics
- Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage
- Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment
- Strong business acumen, awareness of market and retail trends
- Good analytical, mathematical and statistics abilities are encouraged to apply
- Excellent interpersonal and communication skills
- Computer literacy with excellent in Microsoft Excel (Advance/ Expert user)
- Ability to work in a very fast paced, multi-disciplinary company
- Comfortable working across functional areas
- Excellent command of English both written and spoken
- Understands what it takes to win in the market place.
- High Financial Aptitude: possesses strong business acumen and numbers-driven
- Detail-oriented: holds others accountable for commitments.
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