Position Summary

Role and Responsibilities

• Understand the complex of IMC and capable to do planning and execution it across Marketing channel as well as Sales Channel to make sure great awareness and preference of Company/ Product Brand in Electronics industry or vs. competitors.
• Have a consumer-centric mindset when generating any activities from Branding to Promotion
• Catch-up very well with Marketing trend in both Creativeness and Mix (Media, Budgeting)
• Have good qualitative and quantitative approach when accessing, reviewing, adjusting, making any marketing plan
• Strong expertise in Digital Marketing, Retail branding, as well as E-Com, O2O
• Foresee potential and be capable to explore Partnership, Sponsorship Marketing
• Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions for products
• Identify and implement key KPI metrics for measurement of efficiency and resource allocation
• Ensure alignment across the sales and marketing on field sales needs and marketing initiatives and budget management
• Provide seasoned leadership in the translation and execution of the marketing strategy into impact programs
• The role needs to work closely with Product Marketing Managers, Retail Marketing Manager and Sales Teams in various channels
• Coaching and Leading a team of 3 ~ 4 members with different experience and expertise
• Performs other duties as assigned by management /direct supervisor

Skills and Qualifications

• Possess a Degree or higher preferably in Business, Economics or Marketing.
• 10 ~ 15 year relevant sales and marketing experiences with FMCG industry, lifestyle or Electronics, or Retail companies
• Strong experience in IMC, trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies
• Familiar with retail environment, dealers and channel management
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment
• Strong business acumen, awareness of market and retail trends
• Good analytical, mathematical and statistics abilities are encouraged to apply
• Excellent interpersonal and communication skills
• Computer literacy with excellent in Microsoft Excel (Advance/ Expert user)
• Ability to work in a very fast paced, multi-disciplinary company
• Comfortable working across functional areas
• Excellent command of English both written and spoken
• Understands what it takes to win in the market place.
• High Financial Aptitude: possesses strong business acumen and numbers-driven
• Detail-oriented: holds others accountable for commitments.