Position Summary

1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.

Role and Responsibilities

Key Responsibilities

• Product Marketing
• Trade Marketing
• Marketing Communication (Both offline & online)
• Working across Sales MT & Dealer, Retail Management, SCM & Operation and Commercial Finance in audio visual business

Responsible for

• Oversee product portfolios, develop and planning marketing strategies for appropriate segment
• Analyzes marketing strategies for local markets and evaluates price position strategies
• Develop Advanced Marketing and Sales Plan in order to achieve Target Sales, Consolidated Profit and Market Share. Communicate to related parties and manage and follow up the execution
• Manage the Supply Chain Management to get the supply that is related to Weekly, Monthly, Quarterly and Yearly Target as well as to properly manage other Key KPIs such as Price Protection and Insolvent Inventory
• Develop Sell-Out plan which is strategically considered the different stages of PLC from the New Product Launching to their EOL as well as to achieve the key strategic products segment
• Differentiate Samsung over competitors by developing Convergence Strategies and Marketing Plan in term of Technology Leader as well as to create a synergy effect to drive Convergence Sales.
• Manage overall margin structure and control Sales & Marketing budget in line with strategic KPI
• Manage Business P&L in order to have profitable growth.
• Explore and Generate demand as well as deploy Cross-Selling or Up-Selling Strategy
• Co-work with Sales Team to develop and implement customized channel promotions for products
• Analyze channel sell through and promotion results, outlet by outlet and implement improvement plans
• Translate Product Strategy into Product Branding/ Communication and Trade activities in both ATL and BTL angles
• Lead the Marketing Department – Attract, develop and retain talent to ensure that people with the right skills and motivation to meet business needs are in the right place at the right time.
• Team Building, Maintenance and Participation – Partners with team to ensure effective coordination and relationships will all disciplines of the organization.
• Develop Vision – Develops a long-range course of action or set of goals to align with Vision
• Accomplish special assignments given by supervisors

Skills and Qualifications

• Master degree in Marketing ,Business Administration or related fields
• Must have 12-1 years of management experience in all aspects of marketing ,product management, trade/ channel marketing in related industries or other competitive companies ( Prefer candidates from FMCGs companies)
• Proven track record with high volume & reputed companies are must and experience in all aspects of developing and maintaining marketing strategies
• Must possess the ability to plan, organize and implement marketing projects and programs within assigned product category
• Strong experience in trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies
• Strong record of creating a winning vision in an environment ,emphasis on merchandising, promotion and partnerships
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage
• Requires the ability to disseminate market information and provide the best strategic business plan for product category
• Comprehensive understanding of marketing to consumer markets
• Stress tolerance , Drive, Strong organization skills ,challenging and good problem solving skill
• Creative, Self-motivated with high degree of initiative and result-oriented
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment
• Strong business management skills, Decisive, action-oriented
• Excellent English proficiency and computer skills
• Must possess the ability to work in a fast paced environment while possessing a sense of urgency

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