Résumé du poste

1. Implement Paid media operation effectively/efficiently optimized by measuring/analyzing/improving performance of each advertising media, and maximize the inflow of potential customers.
Turn more visits into purchases by continuously improving customer experience on eStore based on analysis on how the inflow of customers actually turns into purchases.

Rôle et Responsabilités

• Control Paid, Owned, Earn channel on samsung.com
• Ensure the smooth and accurate communication on promotions & content on samsung.com
• Design the communication both d2c and b2b on samsung.com
• Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group
• Individually and/or in partnership with Marketing Services drive search media campaigns, search engine shopping campaigns on e-Store (samsung.com) platforms
• Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
• Mastery of leading ad industry tools & technologies (e.g. ad servers, DMP, DBM, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes
• Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization
• Familiarity with digital ads algorithmic models and marketing analytics
• Ability to understand customer buying behaviors, segmentation and profiling
• Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships
• Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels
• Manage an agency for revenue-driven
• Have responsibility for P&L, forecast quarterly and annual goals for revenue
• Performs other duties as assigned by management /direct supervisor

Skills and Qualifications

Qualifications:

• 5+ years of experience on ecommerce campaign management from digital media agency or in-house unit
• Must have paid search and display channel expertise and other digital channel skill-sets is a plus
• Ecommerce, direct response, ROI-focused campaign management
• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources
• Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM
• Working knowledge of one or more of the analytics packages i.e. Google Analytics, Adobe
• Ability to multitask, handle pressure and meet deadlines in a fast paced environment.
• Advanced computer skills are required
• College degree required, advanced degree a plus