Position Summary

1. Promote consumer engagement by providing products and service contents optimized for E/M(Electronics and Mobile)-commerce.
Optimize marketing campaigns by understanding the digital advertisement and digital media.
Devise strategies for increasing sales and plan performance marketing.

Role and Responsibilities

• Control Paid, Owned, Earn channel on samsung.com
• Ensure the smooth and accurate communication on promotions & content on samsung.com
• Design the communication both d2c and b2b on samsung.com
• Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group
• Individually and/or in partnership with Marketing Services drive search media campaigns, search engine shopping campaigns on e-Store (samsung.com) platforms
• Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
• Mastery of leading ad industry tools & technologies (e.g. ad servers, DMP, DBM, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes
• Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization
• Familiarity with digital ads algorithmic models and marketing analytics
• Ability to understand customer buying behaviors, segmentation and profiling
• Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships
• Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels
• Manage an agency for revenue-driven
• Have responsibility for P&L, forecast quarterly and annual goals for revenue
• Performs other duties as assigned by management /direct supervisor

Skills and Qualifications

• 5+ years of experience on ecommerce campaign management from digital media agency or in-house unit
• Must have paid search and display channel expertise and other digital channel skill-sets is a plus
• e-Commerce, direct response, ROI-focused campaign management
• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources
• Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM
• Working knowledge of one or more of the analytics packages i.e. Google Analytics, Adobe
• Ability to multitask, handle pressure and meet deadlines in a fast paced environment.
• Advanced computer skills are required
• College degree required, advanced degree a plus