Position Summary

This position will lead development of marketing strategy, marketing campaigns, product launches including consumer insight analysis in order to increase marketing communication, brand awareness and business opportunities for both off-line, on-line B2B channel. Also lead end-to-end communication projects with vendors and contractors for the development production of marketing materials.

Role and Responsibilities

• Be a project owner to lead, coordinate and execute end-to-end marketing activities for B2B channel offline and online (Samsung.com – B2B webpage / Customer DB).
• Develop and tailor local marketing campaigns to best suited B2B channel and find creative approaches to differentiate from B2C and competitors
• Develop digital media strategy in accordance with the overall customer insight and related media touch point (Youtube, Facebook and other media) including innovative, creative and unique approaches to influencer marketing to increase brand awareness and drive new potential business opportunities and partnership.
• Operate and maintain B2B webpage (on Samsung.com) to be channel of communication on information regarding B2B business, products and partnerships ensuring information is up to date and customer experience on website.
• Analyze sales statistics gathered to determine sales potential and marketing opportunities.
• Evolve with CRM management to create engagement program for B2B valued customers.
• Collaborate across sales and trade marketing departments to gain consensus on marketing program strategies and execution.
• Oversee the local execution and strategic promotion of events, trade shows, product launches following the global guidelines ensuring everything is well-executed as planned.
• Work with agencies to develop and design marketing material and digital hypothesis.
• Assist with identifying potential local partnerships and collaborations, including pitches.
• Manage project budgets and timelines.
• Work with Corporate Marketing team to create a good Public Relation and obtain free media in campaign basis.
• Perform other duties as assigned.

Skills and Qualifications

• Bachelor's degree or higher in marketing, business, communications, or related field
• Minimum 5 years of background experience in marketing communication, brand management, partnerships or ad/brand/creative agency with a passion for and understanding of B2B Business
• Strong presentation and analytical skills with attention to details
• Excellent verbal and written communication skills in Thai and English
• Proficient knowledge of computer applications, specifically design applications
• Self-motivated with a strong proven track record of building positive and solid relationships
• Action-oriented with exceptional project management skills – able to manage multiple, time-sensitive projects at once
• Strong interpersonal skills with an ability to work with internal/external clients and vendors – able to influence and communicate a vision
• Comfortable with ambiguity and responds with resourcefulness and an ability to think outside the box
• Innate curiosity with an interest in art, culture & luxury
• Positive attitude and an enthusiastic learner