Position Summary

1. Contribute to the strategic business decision making by deriving insight from the market and consumer data on the main issues of the brand, product and channel.
Contribute to mid-term and long-term business opportunity identification by understanding the consumer needs and trend from market and consumer data gathering.

Role and Responsibilities

• Manages execution of all Digital Analytic projects and campaigns
• Partners with internal teams to ensure execution abilities are well understood and keeps teams updated on new abilities within the tools
• Is responsible for development and administration of an expense budget for Digital Analytic programs with direction from Digital Analytics Manager and Head of IM Demand Generation
• Provides execution guidance on major initiatives within the group
• Assists in the development and execution of the annual and ongoing planning processes for Digital Analytic efforts
• Facilitates goal setting/measurement for direct reports
• Maintains and optimizes value from vendor relationships and manage vendor contracts
• Participates in on-going training opportunities
• Performs data analysis functions across large data sets, encompassing multiple key measures and long-term trend analysis including, but not limited to, marketing, operational, donor, web, and product analysis
• Advocates for user experience and user-centered design best practice principles company-wide
• Confidently and competently presents research findings and recommendations to team & stakeholders
• Understands what users are doing and why by leading user testing initiatives such as contextual inquiries, surveys, A/B testing, focus groups, affinity diagrams, card sorting, etc.
• Develops and delivers complex web reports using data from a variety of tool sets, including, but not limited to, Google Analytics, Hotjar, Crazyegg, Facebook insights, Radian6, and Twitter analytics
• Collaborates with internal and external partners on campaign tagging, including providing analytical QC to ensure ongoing validity of data
• Suggests, creates, and executes test and learn plans to systematically improving site experience and driving key online behaviors. Persistently drives beyond summary-level observations of performance trends to uncover actionable insights that inform strategic and tactical decisions

• Performs other duties as assigned

Leadership Responsibilities (for managerial position)

• Mentors, trains, and equips direct reports, DG team members and cross-functional teams

Skills and Qualifications

Qualifications / Key Skills Required:

• Bachelor's Degree in related field
• 5-7 years of prior work experience involving strong analytical and presentation skills, website analytics tools. Strength in Google Analytics preferred
• Demonstrated web analytical talent and examples of strategic insights provided from the oversight of multiple corporate websites
• Experience in A/B and multivariate testing in an online environment
• Experience conducting contextual observations and interviews
• Strong intellectual curiosity combined with a knack for recognizing correlations, trends, and statistical irregularities
• Superior verbal and written communication skills
• Excellent time management and organizational skills
• Able to be observant, empathetic, patient, and a good listener
• Exceptional analytical ability and logical thought process to deal with complex problems
• Advanced computer skills including databases, spreadsheets, graphics, and word processing
• Examples of both data-driven decision-making and instinct-based decision-making
• Ability to craft personas based on user research
• Strong understanding and passion for mobile (native apps/responsive web design)
• Can prototype ideas using tools such as Balsamiq or Axure and/or HTML/CSS
• Examples of detailed wireframes and design solutions