Responsible for managing the relationship between Shell and Retailers at site level, ensuring consistent delivery of the Shell Customer Commitment. Your core responsibilities include but not limited to:

• Depending on the operating platform, identify gaps in all aspects of site performance (including HSSE, service and people) for sites in geographical area (territory), advise or offer Retailers Shell-recommended tools, processes and support to help them to profitably deliver the Customer Commitment at the Retail site and to develop the business for the mutual benefit of both the Retailers and Shell.
• Maximize all sales development potential through the coaching and motivating of Retailers.
• Participate in Attraction and Selection of the right Retailers.
• Manage and maintain positive Retailers relationships and, supporting Retailers to achieve and maintain top class site performance (including counseling to underperforming sites).
• Deliver Sales & Operations targets for geographical area through regular reviews and appropriate action plans.
• Ensure Retailers implement all areas of the Customer Commitment and ensure compliance with the Site Operations/HSSE standards, contracts and manuals.

Customers:

• Use People Make the Difference Real Program to drive right behaviors and actions.
• Ensure consistent delivery of Customer Commitment by managing contract compliance using the Territory Manager Site Review (TMSR).
• Ensure and monitor dispensation of correct quality and quantity of products through retail outlets and promote and monitor high standards of customer service, merchandizing and general operations at retail outlets.
• Manage customer complaints for sites in the respective territory.

People:

• Coach, support and advise Retailers using the appropriate tools (thereby closing any identified gaps to the Customer Commitment).
• Ensuring that the Retailers trains and develop their staff and understands the importance of People in delivering the Customer Commitment, sharing and coaching on Shell tools and processes as appropriate.

Shareholder:

• To manage the territory assigned in terms of Sales, Network management, marketing and handling challenges of Franchisees/Dealers.
• Act as a business consultant to Retailers on proper management of retail outlets on working capital & inventory management, product loss management, inventory shrinkage, merchandizing and indenting payment terms.
• Set Retailer Business Plans to deliver to achieve volumetric and gross margin targets.
• Identify underperforming sites and take corrective measures to increase Efficiency index of Motor fuels.

HSSE:

• Develop and maintain a strong HSSE culture within territory.
• Check on the compliance of safety regulation and procedures by the dealers and their staff at the station and contribute to the development of a proactive HSSE culture in order to ensure 100% HSSE compliance as per standards.

Operational Excellence:

• Plan and conduct site visits in accordance with Call Planning Cycle tool.
• Develop a touring plan for the territory on a monthly basis and communicate it to the regional sales manager in advance.
• Develop OPA prior to site visit, record actions agreed during the visit in Site Visit Record (SVR) and submit both to regional focal point for corporate memory.
• Implement actions to improve customer experience and brand metrics like Net Promoter Score, Treated Like a Guest assessment and Site essential review gauged through Mystery Motorist Program (MMP), Visual Identity Site Assessment (VISA) and Site Facilities Assessment (SFA).
• Implementation and ongoing support of Marketing and Network initiatives.

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