Are you a Passionate Marketeer who seeks to delight PCMO (Passenger Car Motor Oil) customers with unique, insights-based propositions implemented well to create demand and deliver more volume at higher value of Helix Brand? As Brand & Marketing Manager, you are going to be one of the key players in driving Thailand Ultimate Potential by driving volume and market share growth of "Helix" the biggest value brand of Shell Lubricants based on a 'customer-centric' approach. You will lead to generate insights into creating and developing brand strategy, roadmap and multiple year plan.

What's the role

• Accountable to deliver Helix annual volume, brand health development (awareness, preference, trial, market share/usage, loyalty) and market share in Thailand PCMO market
• Develop & implement Thailand Helix brand and PCMO strategy & vision, aligned to global strategy to deliver sustainable profit growth for PCMO ultimate potential, including ownership for 2025 Roadmap with up-to-date insights, market trends and opportunities
• E2E ownership of the full 6Ps of marketing (Product, Portfolio, Proposition, Pack, Pricing, Promotion, Place, Promotion) for the brand/sector to reach consumers/customers in the most efficient and impactful way
• Grow premium sales for Helix (and PCMO sector) faster than total and faster than the market to improve both premium mix, market share and overall profit growth
• Accountable for Sales Promotion and Advertising budget planning, execution and return on investment leveraging advanced analytics and insights to plan and evaluate most efficient ways to reach target audience. This includes brand and marketing communications such as media, PR, digital, marketing programs & events, etc.
• Enable the sales teams to implement proposition into the customers/markets through stakeholder engagement and consistent performance management
• Manage agencies and vendors to effectively develop outsourced elements of the marketing mix, requiring marketing briefs, contract negotiations, project management, adherence to brand guidelines and timely delivery

What we need from you

• Master's degree in Business/Economics or relevant field and minimum 7 years of relevant work experience
• Brand Management and Consumer & Trade Marketing background is strongly preferred, experience managing B2C/B2B marketing is a plus. FMCG experience is also welcomed.
• Evidence of strong commercial acumen, experience capturing value and delivering impact and efficiency across marketing mix elements
• Solution development and creative problem solving
• Highly self-motivated and able to effectively manage self/time amongst many competing priorities
• Good stakeholder engagement and communication skills and highly collaborative with cross functional globally and locally
• Fluent in both Thai and English Communication skills including writing, speaking, and reading

COMPANY DESCRIPTION

An innovative place to work

There's never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you'll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

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• We're creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply and we'll take it from there.
• We're closing the gender gap – whether that's through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
• We're striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
• We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We're huge advocates for career development. We'll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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