At Lyreco, we believe in working together for tomorrow, which means constantly looking to innovate and evolve so that our employees, customers and business continue to grow and develop. We believe in a culture that values our employees and inspires them to be the best they can be and our core values of passion, excellence, respect and agility play a key part in this. Through a perfect blend of people, technology and our corporate social responsibility strategy, our future looks bright.

Job Description

To achieve this you will need to

• Accountable for all initiatives to drive traffic, engagement, leads, that deliver sales, customer retention and acquisition
• Master Google Analytics: Identify visitors/customers journey, collect data, track, report, and analyze website analytics and campaigns performance
  Optimize SEO: Develop and execute successful SEO strategies for e-commerce and business acquisition, Research and recommend up-to-date keywords & manage key elements to maximize traffic and ranking, Monitor SEO technical issues and escalate to relevant teams
• Work with Marketing & Communications, Editorial teams to optimize SEO in contents
• Operate some Social Media platforms to support marketing activities
• Build and implement paid search and display campaigns
• Develop and understand international branding platform
• Collaborate well with international team

Person Profile

We are looking for a person with strong practical experience of operating digital platforms: Google Analytics, SEO, Social Media, etc... and able to use various digital tools and software.

Knowledge of implementing digital marketing activities in a B2B environment would be an advantage.

In addition, you will need;

• Bachelor's degree in Digital Marketing, Information Technology, Communications, or related field (as a minimum)
• Expert knowledge and experience of digital marketing tools such as Google AdWords and Google Analytics
• Expert knowledge and experience of Search Engine Optimization
• Expert knowledge and experience of social media channels (such as Facebook and LINE) specifically with regard to implementing digital marketing campaigns
• Wide knowledge of other digital marketing tools and applications for managing website content and functionality
• Experience of working with or for a digital marketing agency would be an advantage
• Creative and Interest in digital marketing and digital trends in general
• Analytical mindset and critical thinking
• Ability to work collaboratively with various colleagues
• Ability to work under pressure and to tight deadlines
• Excellent command of both English and Thai languages, and interpersonal skills
• Analytical mindset and critical thinking