At Lyreco, we believe in working together for tomorrow, which means constantly looking to innovate and evolve so that our employees, customers and business continue to grow and develop. We believe in a culture that values our employees and inspires them to be the best they can be and our core values of passion, excellence, respect and agility play a key part in this. Through a perfect blend of people, technology and our corporate social responsibility strategy, our future looks bright.

Job Description

Main Accountabilities

• Lead a team of marketing colleagues, jointly responsible for customer acquisition, customer journey, customer engagement, and sales development with incredible opportunities to create and then implement new direct marketing strategies.
• Plan, create, manage, test, and implement insight-based campaigns that aligned with company circumstances to drive new customer acquisition and sales conversion
• Work collaboratively with Sales, Product, MarCom, and Customer Care teams to execute omnichannel campaigns that drive toward business objectives and maximize sales result
• Set KPIs, analyze data, and continuously monitor and optimize campaign performances, sharing key learnings and results
• Develop content, SEO, SEM and utilize Google Analytics or relevant tools, to enhance omnichannel activities and business results
• Working in a technological context of multiple ecommerce platforms, a sales and marketing automation platform, email automation, content management and other digital assets linked to a large well-trained and efficient direct sales force operating with a CRM, you will leverage the combined digital and direct sales assets of Lyreco, by coordinating a joint effort to maximize customer experience and ROI.
  

Qualifications and Skills

• Significant experience on all sales and marketing levers, including strategic marketing, product, and digital including previous management positions within an international environment, preferably B2B
• Comfortable working in a fast-paced and ever changing environment with high cross-functional collaboration across multiple teams and departments
• Ability to multitask and handle several projects at one time, managing priorities from multiple requests
• Understand sales operations
• Knowledge and experience in Google Analytics, SEO, SEM
• Strong analytical skills and business acumen, with demonstrated data driven approach to business management
• Fluent English and international experience
• Excellent communication and negotiation skills in addition to consulting and presentation skills
• Bachelor's degree or above in related fields
• High level of computer literacy