Overview/Core Purpose

The primary role of the is to develop and maintain a profitable, growing business that attracts and retains clients and employees. Builds a strong and diversified foundation of client business, with strategies to nurture organic growth opportunities and a strong culture of new business activity and success.

Leads and coaches Thailand Management Team into a high performing and close knit team who combine to collectively deliver an output greater than the sum of their individual contributions

Continue to build the reputation of Mindshare Thailand through pro-active PR and marketing of yourself, your team and the work.

Be at the forefront on award winning case studies. Being recognized both locally and internationally as the number 1 agency of Thailand

Sustains and enhances the existing breadth and depth of our people, products and service, consistent with global Mindshare direction, adapting to meet the local needs and opportunities as necessary

KEY DUTIES

Business and Commercial Responsibilities:

• Develop annual agency business plans including; financial, client development, new business, product and talent.
• Develops specific revenue strategies to deliver business growth targets, including
  • New business (new clients and organic growth)
  • Trading income (in conjunction with GroupM targets)
• Understand the underlying commercial mechanics within the business and factors influencing profitability, at a team and discipline level.
• Develop clear perspective on the elements that can/should be targeted to help improve profitability and those which should be left alone or invested in
• Partners with the CFO and FD to review financial statements on a monthly basis to manage costs to sustain profitable P&L
• Partners with CFO and FD to provide quarterly analysis on actual performance versus plans and report on any necessary adjustments to business strategy in order to achieve forecasts.
• Proactively raise concerns with GroupM Thailand and Mindshare APAC leadership regarding perceived inability to deliver on forecast commercial targets.
• Guides the leadership team to ensure they are well run and profitable businesses
• Develops appropriate client contact strategies together with CCO, and builds strong and deep relationships with senior clients in portfolio.
• Build rapport with clients by listening and understanding their needs. Form a clear understanding of our client's perception of Mindshare and develop improvement strategies where necessary.
• Continue strong client service standards in response to Vantage / TRR client satisfaction survey
• Addresses unprofitable clients and migrate to profitability
• Incorporates, customizes, and adopts Mindshare assets and IP to enhance the client offering
• Leads successful new business activities utilizing regional and global teams as necessary
• Continue the reputation of Mindshare through annual marketing and PR plan, including awards entries.
• Engages with external media and client contacts to maximize business opportunities
• Optimizes growth opportunities. Client pricing – leads fee negotiations to ensure best aggregate pricing in the market, and maximize client incentive delivery via buying performance.
• Identifies and implements new revenue models/services in compliance with client contracts
• Develops a collaborative relationship with GroupM and engages them as an efficient and profitable resource

Talent Responsibilities:

Recognise the importance of having a robust talent strategy.

Personally committed to building a motivated, successful and stable talent base. A personal belief in the importance of talent and the ability to balance the needs of clients with employee engagement.

Develops a comprehensive People Strategy in collaboration with GroupM HR team, HRBP and APAC MS Talent lead.

Ensures that People strategy is seen as a central and much valued pillar of Mindshare business, by employees and clients.

Champions and executes the People strategy to ensure that we attract, develop and retain the best people.

Provides the inspiration for the agencies vision, behaviours, goals, policies, services and initiatives

Builds the right agency team and structure to deliver on our client business

Anticipates future needs and makes proactive investments in latent talent areas to 'be ahead of the curve', enhancing the agency reputation for being progressive and being able to capitalize on opportunities while competitors lag.

Uses data from Culture Amp to determine annual areas for improvement

Acts as a mentor and coach to senior management team

Uses contacts and network to source a talent pool for your markets

Why You Should be Excited

Mindshare is a network of networks, and the market is our primary unit of client relationships, innovation, talent and operational excellence. The MD role enables, in fact demands, entrepenurship while offering you the support of the network. This role draws as much on your character as your capability tossing you challenges and opportunities that will test and deepen your understanding of business, innovation, industry and human nature. Being at the forefront in leading the number 1 agency of Thailand.

Working with highly talented team in building Good Growth for our diversified portfolio of clients in the agency's roster.

Able to innovate and be 1st in market working with clients and partners, bringing fame and success to clients and agency.

Measures of Success

3 months : Take over, Assess Status, Establish actions

• Take over the smooth running of Thailand operations and understand our business model by revenue stream successfully.
• Meet with all key stakeholders, internal and external, and completed "as-is" analysis of the opportunities for the Mindshare business on our key network and local clients as well as our key people.
• Develop close working relationship with key clients that require immediate and direct attention and become their trusted advisor.
• Reached out and built a relationship with the GroupM Thailand Exco members and the broader Mindshare team.
• Contribute meaningfully to any pitch/review both as domain expert and market lead leading the team coach ensuring they excel
• Develop an understanding of the levers of Thailand P&L and trading products and their role and impact on our business.

6 months : Early Actions

• Having completed your as-is analysis you will develop and action a plan for the next stage of growth and future potential of our business, our clients and our people.
• You would have deeply understood the Mindshare product offerings and developed a roadmap for the deployment of those offerings for your market.
• You would have in place a solid plan for new business development and a pipeline that proactively approaches new relationships and looks for sources of growth amidst established relationships.
• You would have evaluated the current talent structure within the agency and identified short term and long terms gaps and put together a financial plan on how you will fill them. You would also have developed and actioned a plan to increase staff enagement and co-opted senior team players into fulfilling your plan.
• Established trust with key internal talent and key stakeholders, especially former peers.
• You would have a view to understanding which of our client relationships may be at risk and would have developed mitigation plans.

12 months : 2022 and Beyond Business Plan

• You would be comfortable handling the P&L of Mindshare Thailand and clear on how to grow the same year on year. Your comfort with the commercial side of our business would be just as strong as the product and people side of our business.
• You would have established yourself as a visible industry leader in media and industry forums and increased fame for the agency through thought leadership, awards and more
• You would have chalked out a plan for the following year but also with a view to the next 3 years to ensure that Mindshare Thailand is proactively addressing the challenges our industry faces and future proofing itself and our talent.
• You would have started contributing towards the Mindshare APAC agenda and shown yourself as a valuable contributor and trusted voice on the Mindshare WW Roundtable.
• You would be evaluated by our clients as a trusted first port of call.

What You Will Need

• Experience building senior client relationships.
• Experience working with JV companies a bonus.
• Strong 'presence' as a leader – the sort of person who others naturally listen to
• Media industry experience a bonus but not essential. We will consider candidates from other marketing service backgrounds who have solid experience and other attributes.
• Credibility to talk with senior clients beyond media issues and have a qualified and respected point of view about broader marketing and business issues.
• Ability to build rapport with others easily and quickly get along with people.
• Willingness and openness to learn and adapt to new things.
• Energy, drive and perseverance to make a difference.

About Mindshare

We were born in Asia in 1997, a WPP start up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $16.5bn. We are the largest agency in GroupM, WPP's Media Investment Management arm, which is the media holding group globally with billings of $45.1bn (Source: COMvergence 2018). We aim to deliver Good Growth to our clients which focuses on sustainable and longer term approaches to building their brands and their performance.

What's unique about our operation in Asia Pacific is that we are "crushingly number 1". We are number 1 in most countries in the region. We are number 1 in the number of diverse skillsets that work with the company. We are number 1 in just about every awards league imagineable all thanks in major part to the work coming out of our region.