Key Responsibilities:

• Obtain customer insights from data, interviews, feedback and market research to develop strategy and initiatives to increase customer retention and order frequency
• Define customer segmentation based on data, identify needs of customers in each segment, and develop differentiated strategies to serve different segments
• Work closely with local marketing team and provide customer segmentation insights to launch tailored marketing campaign and communication
• Incorporate thorough understanding of customer and local context to develop, launch and oversee loyalty programs
• Communication, get alignment, and ensure strong collaboration across internal teams—product, marketing, restaurants service, logistics—to ensure successful implementation of segmentation strategies and loyalty programs

Requirements:

• At least 3 years of experience in customer insight, marketing, or CRM preferably in e-commerce or online delivery industries
• Excellent understanding of Thai context and customers; and ability to empathize with customers
• Fluency in English and Thai
• Data driven and fact-base, solution-oriented, and structured problem-solving approach
• Analytical mindset and ability to process and derive insights from multiple sources of data
• Excellent communication skills, clear logical thinking, and ability to coordinate with and influence multiple stakeholders