Job Description

• Manage/ Support management about product line life cycle from strategic planning to tactical activities.
• Specify market requirements for current and future products by conducting market research using multiple channels supported by ongoing calls and visits to customers and prospects.
• Prepare, maintain, and evangelize the product roadmap which defines product enhancements for short- and long-term releases.
• Develop and implement a company-wide go-to-market plan, overseeing interdepartmental activities to execute plans.
• Analyze potential partner relationships for the product
• Become subject matter experts in product’s markets and provide vision and leadership to technology R&D efforts.
• Responsible for product launch and release plans. Coordinates internal and external product launches working with Marketing Support and Training teams
• Help develop and deploy key market messages and communication strategies for the product line with the Marketing Support team (Including Release Notes, demonstrations, and Improvement Reports)
• Collaborate with technology to create strategies by which technology will be developed or adapted to meet market needs and leverage opportunities. (e.g., Buy/Build decisions)
• Monitor and analyze new technologies and inform the company of their potential applications to our business
• Conduct and lead forward-looking research studies
• Develop and when necessary deliver concise and meaningful presentations for internal and external audiences, including education and training of sales staff, training of support groups, train the trainer programs, and presentations at symposia, trade shows, and key customer accounts
• Act as liaison between Sales, Client Services, Marketing Support, and Technology teams to support product positioning and customer demand as part of new product development
• Work with Training team to develop product training plan internally and externally

• Act as a product champion within the company
• Consult with the Client Services team to ensure appropriate service levels for the product line