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Associate Product Marketing Manager, Large Customer Marketing
āļāļĩāđāļāļđāđāļāļīāļĨ (āļāļĢāļ°āđāļāļĻāđāļāļĒ) āļāļģāļāļąāļDue to the current health crisis related to COVID-19 and the escalating visa/travel restrictions in place, we're currently unable to extend offers to anyone who cannot work from Thailand due to lockdown visa/travel restrictions, or other restrictive measures until further notice. Consequently, we will be prioritizing candidates who can start in this location by set date as expected. We're keeping the situation under review and would adjust our position should the restrictive measures be removed later on.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Less than 3 years experience in tech marketing, brand management, strategy consulting, agency, or related field.
- Ability to speak and write in English and Thai fluently.
Preferred qualifications:
- Experience with analytical success and capacity for developing and understanding strategy.
- Ability to think creatively and lead to execute effectively with a passion for technology.
- Ability to be innovative and creative with problem-solving.
- Global mindset with the ability to think across disciplines, industries, cultures, and scenarios.
- Knowledge of Google's products and technology industry.
- Outstanding written and oral communication skills.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As an Associate Product Marketing Manager for Large Customer Marketing (LCM) in the Thailand region, you will shape the strategy, planning, and communication of Google Ads, thought leadership in digital, and supporting the Sales organization in driving advertising business from large corporate customers and agencies.
You'll encourage and educate marketers across Thailand with market insights, support Google's content strategy, and communicate effectively through scalable marketing initiatives. In this role, you will work cross-functionally with PR, Sales, and Ads Product Specialists, as well as collaborating with other Marketing teams across Google's global offices.
Responsibilities
- Drive business analysis and analytical activities to develop B2B marketing strategy.
- Lead B2B marketing for large corporations and agencies to ensure synergy in operation, efficiency in execution, and consistency in narrative to the market.
- Develop messaging, collateral, events, and business strategies aimed at advertisers, agencies, and publishers, increasing our engagement with them and measuring the efficacy of such programs.
- Inspire and build confidence amongst advertisers and agencies through research, insights, and case studies.
- Support and communicate effectively with English and Thai speaking clients.
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