The Senior Digital Marketing Executive plays a vital role in the Marketing division. He or she is responsible for advocating for our brands online, working with the Digital Marketing Manager in coming up with new strategies and advertising campaigns to help build brand awareness and engagement, as well as co-ordinating with the sales and marketing teams in creating content that aligns with the company's objectives.

• Support the digital marketing team in executing digital marketing strategies, media buying, and managing a positive online customer relationship.
• Participate in digital strategy workshops to understand the brands and brainstorm ideas with the team.
• Plan and execute advertising campaigns on Facebook, Instagram, and/or Google Ads.
• Monitor and optimize campaigns on a regular basis. Analyze and prepare campaign performance reports.
• Coordinate with the shops, managers, marketing team and agencies where necessary.
• Take initiative in researching new trends and acquiring knowledge on digital marketing topics.

• At least 2-3 years' experience in digital marketing, social media marketing or content marketing.
• Strong understanding of social media marketing platforms, such as Facebook, Instagram, and LINE.
• Experienced in media buying on Facebook Ads Manager and/or Google Ads.
• Understanding of Google Analytics.
• Strong command of English.
• Creative mindset with a good eye for design.
• Competency in Adobe Photoshop and/or Illustrator is a plus.