Key Responsibilities 

• Develop and manage direct marketing campaigns and activities end-to-end (incl. but not limited to email marketing, SMS/MMS, outbound calls, social media), including concept development and content planning, audience segmentation and targeting, set-up, deployment, reporting and ongoing testing and optimization
• Successfully launch each communication activity on time (based on publishing calendar) according to requirements and allocated budget
• Achieve the goals and KPIs set for direct marketing activities
• Effectively optimize communication tactics to increase engagement rate, drive visits to point of sales, sales and service orders

Desired Skills & Experience

• Bachelor’s degree with at least 3 years’ related working experience in direct marketing, CRM strategy, implementation, analytics and reporting
• Hands on experience working on social/traditional CRM activities, ESP/SSP tools, knowledge of direct marketing best practices, and ability to learn quickly technical systems and tools (issue tracking system, CMS)
• Experience in creation and launches of Lead Generation/Acquisition Campaigns is a plus
• Experience in performing basic data analysis, database queries, and reporting in Excel. SQL is a plus
• Experience in UX, creation and launches of SEO campaigns and coordination of SEO activities is a plus
• Technological acumen, including basic knowledge of HTML. JavaScript and a comfort-level with the application of data, strongly preferred
• Baseline knowledge of Photoshop is strongly preferred
• Ability to effectively communicate with external, internal clients and suppliers
• Ability to work in an international and multicultural environment with global teams and business units, good communication and intercultural skills
• Excellent command of written and spoken English is mandatory
• Relentless attention to detail, strong organization skills, cross-functional project management abilities and the ability to prioritize in a fast-paced, nimble work environment
• Passion for the auto industry is a strong plus