This role is based in Thailand and is responsible for the local market.
The Walt Disney Company's Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney's international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly personalized entertainment experiences to diverse consumers around the world.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney's Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney's incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.
The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It aims to bring quality movies and entertainment to consumers throughout the world.
The primary purpose of this role is to manage marketing assets and localization for Thailand DTC and Studio Marketing. The right candidate will share our passion and commitment in delighting our consumers by ensuring all the marketing assets are addressed upfront with partners and stakeholders, delivered on time and to markets for local campaigns.
This role will be key in helping to shape the success of marketing campaigns by effectively managing the workflow needed for marketing asset to be downloaded, localized and distributed. The ideal candidate needs to demonstrate experience in developing and executing marketing content, liaising with global, regional, local and the content teams, where necessary external agencies and studios.
A successful Content Management and Localization candidate is efficient, highly organized/process oriented, accountable and proactive as well as an effective communicator across multiple stakeholders.
Responsibilities :

• Reconcile and prioritise campaign plans against global, regional and market content priorities against the business need to achieve the business goals
• Own multiple titles concurrently across DTC and Studio and ensure milestones and key dates are consistently met and communicated
• Assess operational workflow for efficiency and scalability; identify challenges and provide innovative solutions
• Manage marketing teams content requests and drive timely delivery on all required promotional show assets
• Apply and receive feedback to create recommendations on how to improve the process for the future
• Ensure quality of localized marketing materials delivered and troubleshoot issues with internal and external teams
• Manage the stakeholder timelines across multiple lines of business
• Update and maintain various department databases and trackers
• Understand the direct competitive environment from a content perspective (TV, SVOD, Theatrical), and applying local insights to support the team

Detailed Job Scope:
DTC:
Asset Procurement / Consolidation

• Determine content assets (ie. trailers, KV, images, posters) relevant to the TH marketing content and brand strategy and campaigns. Content assets include global and regional assets
• Support download assets from the various portals and upload on Thailand BOX
• Follow up on with local studios on locally acquired and produced content (i.e. Thai Originals) and gather all marketing assets (i.e. trailers, KV, synopsis, episodic teasers, posters, etc.) and upload on Thailand

Asset Localization & Distribution

• Align based on content & brand marketing strategy on key tentpoles and work closely with SEA Creative (internal & external agencies) in providing downloaded assets selected for TH market to localize
• Review all localized assets (KV, trailers, PR Materials and etc) by SEA Creative team
• Manage all localized TH assets into Thailand BOX
• Work closely with TH DTC Social on managing social localized assets content into Thailand BOX
• Distribute assets to internal and external stakeholders such as partners, agencies (PR and Media) and social team
• Support the local marketing team in ideation of local marketing initiatives on an on-going basis

Studio :
Localization

• Download approved assets and manage localization of marketing materials with vendors, including to prepare, review and distribute materials for internal use (xLOBs, trade marketing team) and external use (media agency)
• Support Lead Pay 1 localization process
• Submission of local title translation, treatment and call to action.
• Synopsis / marketing materials localization (trivia, Q&A)
• Prepare localization/asset management for teaser and pay-off campaign for each title
• Oversee localization quality of agencies and vendor
• Prepare and submit asset approval for local-created assets for localized campaigns (ie. events and etc)
  

Basic Qualifications :

• Bachelor's degree or equivalent
• Minimum 3 to 5+ years of experience in marketing or product operations
• Excellent communication skills, attention to detail
• Experience in managing agencies both internal and external stakeholders
• Experience in consumer or digital technology industries is a plus
• Knowledge on digital tracking platforms a plus
• Experienced in developing and deploying content campaigns and marketing toolkits at a regional level from scratch to local market counterparts
• Good organisational skills and ability to prioritise workload to meet competing deadlines
• Excellent communication and presentation skills
• Meticulous and commitment to accuracy
• Ability to influence internal and external cross-functional teams effectively
• Multitasker who's eager, proactive, adaptable to change and transformation
• Fluency & strong writing ability in English required, and another APAC language is a plus

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
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