Responsibilities

• Leads the development of the Brand Marketing Plan.
• Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans.
• Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
• Responsible in managing brand budget.
• Responsible for brand P&L & help drive profitability of the brand.
• Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity
• Builds productive working relationship with sales team, CMI, regional category team, finance and supply chain to manage brand's day to day operations, and external partners and agencies
• Supports creation of National Category Building Plan based on viewing Category Strategy through the lens of the local market reality
• Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets
• Responsible for launch management, building launch plans, customer sell-in and legal & regulatory issues
• Responsible for assigned brand's new product launch assessment and deployment in local market, including P&L, pricing, place and positioning.

Qualifications

• 4 years experience in brand/product management/marketing from FMCG or dynamic business
• Knowledge on personnel/home care products will be added advantage.
• Strong presentation and communication skills.
• Strong project management skill.
• Ability to work and multitask in a fast pace environment.
• Good command of English