JOB TITLE: REGIONAL ASSISTANT BRAND MANAGER BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB:

No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine.

Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.

Look in your fridge, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.

This role is based in Thailand in the Regional Foods team and is crafted for someone with a passion for Foods and an appetite to launch world-class cooking product.

Responsibilities

• Analyze available information by target market, define gaps and new information sources needed to develop the plans (market sizes, price per sku, pack sizes, etc).
• Develop an in-depth understanding of local markets, consumers and shoppers – the business environment in which the brands compete including category segments, channels and target audience.
• Help understand key obstacles and triggers for successful launches and –where necessary- fine tune the mix and the strategy accordingly, always keeping one single brand globally.
• Project management, building project networks and defining key milestones, following up with team members.
• Help the creation and implementation of market research plans to prepare and validate the brand launch.
• Monitor and review effectiveness of project implementation and brand performance, to propose corrective actions
• Help lead cross-functional teams including Finance, Consumer & Market Insight, R&D, Supply Chain to ensure successful project implementation in countries
• Work as the interface between the global team and local teams
• Key Interfaces:
• Global/ Regional/ Local Brand Development team
• Local Brand Building teams
• Finance team
• Consumer & Market Insights team
• Supply Chain, Sourcing
• Research and Development
• Agencies

Qualifications

• Degree with at least 3-5 years marketing experience
• A passion for developing brands, Digital, Activation and Unilever
• Experience with complex innovation projects
• Positive, assertive yet empathetic leadership, with exceptional 'soft skills' to enable delivery through high degrees of collaboration and partnership, especially among our countries; agencies and multifunctional teams
• Extremely high commitment to work with many and different projects, learn fast and deliver quickly.
• Experience with working in regional or global teams
• Fluent in the English language