We are looking for customer insight oriented marketing strategist who has good understanding in research and analysis of customer insights to build the communication strategy for brands. The agency is currently focusing on Mascot Marketing that allow brands to communicate to consumers through mascot character we develop for the clients. Your main responsibility will be research, analysis, build strategic communication plans for our clients to visualize how the client can utlize mascot characters in their marcom.

Job Scope

1. Develop unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
2. Execute projects to be high quality, on time and cost-effective/on budget
3. Foster timeline development and monitor progress, ensuring deadlines are met
4. Manage overall project scope and ensure staffing assumptions adhere to budget
5. Develop strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
6. Manage client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays
7. Work with project managers to ensure team is aligned to client requirements
8. Proactively keep abreast of assigned clients' marketing and media plans, and provide technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
9. Write communications briefs, ensuring that creative and media are effectively integrated
10. Manage research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior
11. Develop a total understanding of online target audience and mindset modes
12. Review statements and estimates of work prior to client review
13. Provide campaign performance reporting and analysis to clients
14. Ensure accountability is established during the project planning process

Qualification

1. Two to four years of full-time experience in digital marketing or advertising (digital experience required)
2. Superior communication skills, both internal and client-facing
3. Strong relationship management, organizational and project management skills
4. Ability to identify opportunities for growth and incremental opportunities with client partners
5. Strong interest in technology or digital marketing
6. Good knowledge and experience with online marketing tools and best practices
7. Good knowledge of all different digital marketing channel
8. Bachelor’s degree or equivalent in a related field